Google's Third Wave Of Innovation
APRIL 16, 2014
If you''re in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while. If Google''s main form of revenue is advertising and licensing software, where will the ads be going on all of these robots and drones? Google''s first wave of innovation. Google has gone through two dramatic waves of innovation (with many nuances and smaller ones in between). Google''s second wave of innovation. google.