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Guide to Every Social Media Metric That Matters

Socialmedia.biz

Social media has been the fastest growing trend in world history, with Facebook amassing more than 2 billion monthly active users since its launch in 2006. So, how do you make social media an asset to your brand, instead of a liability? Simple: Track metrics that are important to the growth of your business.

Metrics 70
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Predictions Revisited: Five Not-Too-Distant Technologies That Might Change Social Media

Ignite Social Media

Six years ago, I published the post “ Five Not-Too-Distant Technologies that Might Change Social Media.” In 2006 Second Life was set to be the next big thing. This reignited the conversation of some terminator style robot uprising. Another, similar example is virtual reality. Facebook’s relationship with A.I.

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The Best Job in Social Media

Convince & Convert

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. How did you get involved in social media?

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

For instance, internet users create new social media accounts every day. You cannot underestimate the power and impact of social media in the business world today. Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities.

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B2B Social Media: 4 Ways to Sell the Value to Management

Convince & Convert

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. How do you know if your market is active in social media? Most organizations get the value of trying to land coverage in trade media.

B2B 129
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How to Use LinkedIn Stories for Your Business

Later

It’s still unconfirmed exactly how the new stories feature will look and work, but LinkedIn’s Senior Director of Product Management, Pete Davies, shared that the format will be great for encouraging more conversations on the platform. . Subscribe to Later ’s email newsletter for all the latest social media news, tips, and more!

LinkedIn 111
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Reflections on the changing digital agency environment

Dave Fleet

The (actual) year of mobile. Ubiquity of rich media. Newly (re-)accelerated change in social networks. The first five years – 2006-2010 – were catalysed by constant change. This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week.

Mobile 105