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PR generalists vs social media specialist?

Sherrilynne Starkie

Can PR agencies respond to the structural changes of social media? From the time I started Strive PR in 2005, it was already evident that social media was transforming public relations practices. Little did I know at that time, that one day I would be on staff leading the charge in social media and content marketing.

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276
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Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006. Buyers appreciate business social media use. Small Business Trends ). 89% of U.S.

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What is Earned Media?

Sherrilynne Starkie

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. This renaissance speaks to mainstream media’s increased perceived credibility and trustworthiness. People are not surfacing your content through search. Here’s the problem.

Fashion 409
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Create Shorter Content For More Effective Marketing

WebInKnow

Twitter launched in 2006 and the short form text content platform quickly gained popularity among businesses, the media, government, and artists. Yet I’ve noticed many organizations are still only producing long form content. Shorter, shorter, shorter!

Content 98
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Trust Barometer Reveals Need For Mature Social Media

Dave Fleet

Social media and trust. Deeper within this year’s results, there are some really interesting findings for people in the social media space: The fall of “people like me&#. Trust in “people like me,” which peaked in 2006 , fell 11% this year. Social media comes in at the bottom of the list.

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Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy

SocMed Sean

Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. The simplicity of creating, uploading, and sharing videos is one of the reasons for YouTube’s ability to attract both viewers and content creators. Is YouTube Facing Challenges As A Social Network?

YouTube 204