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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. The average Fortune 100 company is mentioned nearly 56,000 times per month On Twitter.

What’s Your Mobile Marketing Strategy?

Small Business Mavericks

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest. For many reasons, mobile marketing has been slow to grow in the United States. “Mobile marketing in the US has been hindered by relatively slow adoption compared to the rest of the world. Where Mobile is headed.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. If there’s no stylistic connection between a company’s Facebook page and its main website, visitors may not trust that the page is legit. I keep posting things but I’m not getting many views.”

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). 80% of Twitter use is on mobile devices. Social Media Use in Big Companies.

Google's Third Wave Of Innovation

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Is it normal that a search engine is buying up all of the robotics and drone companies? It''s hard to reconcile how a company that was founded on a search engine (and then optimizing an advertising platform so efficiently that it drove them to a $350 billion market cap) could be spending its war chest on technology so nascent and future-focused. From there, the company has made several strategic acquisitions to build their GDN ( Google Display Network ). The acquisition of YouTube in 2006 is also significant in this first wave of Google''s innovation. mobile.

Small Business Marketing Optimization Tips for 2016

Webbiquity SMM

Using sticky notes and mobile notepad applications are a start, but there is a much easier way to organize much, much more information. Your small business can’t afford to waste time on ineffective social media content, so make sure whoever is responsible for your social accounts is educated and empowered to positively impact the company’s success. Guest post by John Oechsle.

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

In this new Age of the Customer (credit to Forrester for naming this one), how well a company uses the readily available information about their customer will determine how successful they are in the marketplace. Which is no small feat since most companies are not “born digital” there is a lot of work to do to get all the people, process and technology to line up.

What really ended EMAP’s golden days?

The Way of the Web

There’s an interesting article on the Huffington Post UK site by former EMAP Director Colin Morrison, in which he asks Who Killed Britain’s Best Media Company , and goes on to discuss the inner workings of the leadership of the company at the time, before it was split into a consumer business which was sold to Bauer, and a B2B business which continues the EMAP brand joint-owned by Apax and Guardian Media Group. It makes for interesting reading – the relationship between Robin Miller and David Arculus for example.

How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

Tell a Story : The stories surrounding your company or organization are the only things that differentiate you from your competitors. This spot, produced by Ogilvy & Mather in 2006, went viral and won one of the most prestigious advertising awards in the world. Check out this excellent example of a customer testimonial video for Delcam, a CADCAM software solution company.

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Open Research: A Framework for Social Analytics

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more.

Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Puzzle Marketer

Chris Pinkerton VP, Enterprise Development, Media & Research @ Mediative Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach. His team builds solutions and deep consumer insight to help companies better engage the mobile, local & social consumer of the future.

Nielsen Report: Blogs Still on the Rise | ClickZ

Mobile. Mobile. App Economy Mobile Marketing. Mobile Email Search Social Media Video Display. Consumer-generated blogs have continued a strong upward trend since the company began tracking them in 2006, according to the U.S. By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. And women bloggers represent a desirable audience for advertisers, especially CPG companies. Think Beyond the Desktop - Social Is Going Mobile. Mobile. Mobile Marketing.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. She currently lives in Newport Beach (been there), once worked for a pizza company (done that) and is a graduate of San Diego State University (love that town).

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. hours to 6.3

How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing

This was kicked off in 2011 as Pinterests growth was noticed by Silicon Valley and a number of companies quickly followed suit - Snip.It Facebook (2004) and Twitter (2006) transformed social media by moving from long form blogging to short form social snippets in the form of photos (Facebook) and status updates (Twitter). I am an investor or advisor to a handfull of companies.

2012 Google I/O - Is This the 2007 Facebook F8?

Stay N' Alive

Called "Facebook Developers", the original API in 2006 was limited to a small number of requests per day, very similar to Google+'s current platform. In fact, it wasn't until years after that that developers could really start integrating this data into other websites and mobile apps. Next week is a very exciting week for Google+ and Google as a company!

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

This year, we’ve narrowed the criteria a bit to focus specifically on individuals who work for technology companies, and asked our readers to nominate the men and women they thought were most deserving of the award. In order to qualify this year, each #Nifty50 nominee had to work for a technology company such as software, hardware, IT services or telecom. in August 2006.

A Brief History of the Evolution of Social Technology

Social Media Marketing

Use of emails and phones has become a mobile endeavor that is no longer tied to the home- or office landline and stationary computer. Yet as the true power of Mark Zuckerberg's Facebook creation began to shape business visibility in the online marketplace, companies had to scramble to make an appearance. The following is a guest post from David Murton. guest post social media

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

Community Platforms (private or white label): Having tracked this space for a few years now, and these tools allow companies to have their own ‘branded’ or ‘private label’ Facebook for their customers. Innovation Platforms: Often a feature of the above platforms these tools allow companies to collaborate with customers to build better products.

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List of Social Media Management Systems (SMMS)

List of Social Media Management Systems (SMMS), 20 total vendors Sorted by alphabetized order by parent company, not in priority or capability. SocialVolt Provides STUDIO which is a complete social media management platform that integrates all the tools a company needs to successfully engage with their clients on the social web. I really love what I do, I hope it shows. Thanks! HMMMM.

Social Business: Where It's Been & Where It's Going

The " Web " became first accessible through browsers and then it became the search engines which organized what we then called "the information highway" A new digital economy was born as companies rushed to stake their claim online. and creating opportunities for existing companies to extend their business models. Insurance companies supported online quotes.

The State of the Blogosphere 2010

This year, the team dove deeper into the blogs with a focus on female bloggers and mobile blogging. Also worthy of mention, bloggers are looking to increasingly create content through their mobile devices. Perhaps most important, but third in this study, blogging positions its financiers and the company they represent as thought leaders. If pouring, it is half full. startups.

35 Great Social Media Infographics


Building a Company With Social Media 26. Make Social Media Work for Your Company 35. Facebook was founded 2004, not 1997. ( [link] ), Twitter launched 2006, not 2000. ( [link] ). Ingénieur développement informatique mobile [.] : 35 Great Social Media Infographics | pamorama. As you probably know, infographics are visual representations of information, data, or knowledge.

Interview with Social Media Influencer: Dan Schawbel

Social Media Citizens

D: I’m spending a lot of time on Google+ right now because I see it as a tool that will reinvent how small companies collaborate and do business, among other applications. When companies know where you are, they can give you more targeted offerings around you. G: How the growth of new media platforms (mobile, tablets) will affect marketers? Dan was named to the Inc.

Brand Monitoring, Social Analytics, Social Insights

Companies cannot scale to match this in a 1:1 basis, and most companies are in early phases of the 8 Stages of Listening. I started a list in 2006 , yet now there are over 145 indexed by E&Y employees. The smart brand monitoring companies have already started their integration plans. These companies can predict what consumers will do based upon social data.

It's A Small (And Strange) World After All, Brands

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How much control does a company really have over their brand? Technology, the Internet and social media have been a virtual can of worms for brands that has extended well beyond the marketing department, and has poured over into everything from customer care, business innovation, the reputation of individual leaders within the organization, how a company hires employees and more. It''s free (in terms of cost, not time and attention) and distributed globally for the world to see (also free, if you''re not thinking about your Internet and mobile monthly bills). apple. brand.

An Extensive Guide To Web Form Usability

Upon acceptance (or denial), the company would inform the user of the outcome, thus completing the communication process. Mobile Design. One minor suggestion: you quote Matteo Penzo’s 2006 article on label placement, which implies that forms are completed faster if the labels are on top of the fields. I´ll post this in our companies intern newsletter. Magazine.

As Journalism Weakens, the Fifth Estate Strengthens

Geoff Livingston

As the traditional print, cable and broadcast media weaken, online content creators, the Fifth Estate as dubbed by Stephen Cooper in 2006 strengthens. Media companies are now investing in new tablet based start-ups and purchasing higher quality social channels like the Huffington Post. Pre-order Geoff Livingston’s Welcome to the Fifth Estate today!

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Companies that simply put a “Follow me on Twitter&# or “Like us on Facebook&# without registration are doing themselves a disadvantage as they throw away hard earned traffic to a social network. Thanks, Bas Jeremiah Owyang Bas Many companies are integrating social media into their corporate website without a plan. you turn your customers into company/brand ambassadors.

21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far

Webbiquity SMM

Dennis Yu provides an outstanding set of techniques to use in various circumstances, such as when you hosting an event, promoting a video, or if your customers are other businesses: “If you know the names of the actual companies you’d like to have as clients, include them in the your list of workplace targets. A fantastic infographic illustrating the history of Facebook feature changes from 2006 through the beginning of 2012. Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Only 0.05

Social Media "Pioneers" Tell Why

Diva Marketing Blog

In fact, some companies thought we were a bit crazed to encourage brands to embrace concepts like transparency, authenticity, honesty and the most radical of all … customer-to-brand, peer-to-peer conversations in public forums. They also said that people wouldn''t purchase products over the web and that mobile phones wouldn''t be a big deal. We came, we saw, we kicked its ass. Update.

50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Check out Twitter as a way to show a company’s personality. Turn your blog into a mobile blog site with Mofuse. Help companies participate in existing social networks, and build relationships on their turf. Participating in social media requires a company to be transparent and honest, and to tolerate honest, straightforward feedback and commentary on the brand from all quarters. If only I had the authority to implement some very necessary changes in my company. Yet remember email is a social network. Learn which bloggers might care about your customer. Gently.

Online Content Curation: The Key To Building Visibility, Authority And Value

Since content production cannot be a hobby if you are serious about your online business, you can fight the scarcity of your content production by organizing all the value that other companies (even your competitors) create. Thought leadership inspires trust, and trust advances the company brand authority over a particular business issue. Curated in real-time. But not only.

Apple Turns Its i To Television

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The everyday user of the iPhone 4 probably doesn't realize how powerful this feature-set is for the mobile device. While many are still lamenting Steve Jobs ' decision to resign from Apple last week and what that impact will have on the company (which is one of the most valued in the world), it's clear that their product development roadmap and lifecycle is primed for another major disruption of an already established media industry. mobile device. mobile operator. Are you paying attention to Apple 's next move? Steve. Prime time. I won't be the first. Stay tuned.

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How to Rock Your Social Customer Service

Techipedia: Tamar Weinberg

You’ll learn how to manage correspondence on the mobile and desktop. I’ve given variations of these tips to a multitude of high level Fortune 1000 companies for thousands of dollars over the years. I could easily charge any big company the big bucks for it. Ever wonder how to manage the constant flux of customer service complaints (or praises) via social media?

Content Is No Longer King: Curation Is King

Login With Facebook | Login With Twitter | Login | Register Jobs Home SAI Wire Clusterstock Money Game War Room Travel Latest Video Hive Tape Questions Blackboard Online Mobile Gadgets Media Startups Road Warriors Most Commented Digital 100 Silicon Alley 100 Hive Tape Questions Hot » Currency | Economy | Gadgets | Hedge Funds | Mobile | Wall Street. Today, the world has changed.

A Brief History Of Social Media

Phreaks sniffed out telephone company test lines and conference circuits in order to host virtual seminars and discussions. Napster … a peer-to-peer filesharing application that went live in June 1999, marked an radical shift of distribution power from record companies to the consumer. followed by MySpace (2004 – 2006) and then Facebook (2007 -> ). Location-based software will unlock the mobile experience to its full potential. hard drives, voice mail, broadband, mobile. Calling a friend in another state could rack up a $40/hr charge.) Great stuff!

CTRL AT DEL - The Business Book

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Now it's less about if a business needs Social Media or a mobile application because technology has fundamentally changed the DNA of business. In 2006 he was named one of the most influential authorities on Blog Marketing in the world. The challenge is that most businesses don't know how to adapt and most of the people who are working for these companies don't know how to change. HBG publishes under the divisions of Little, Brown and Company, Little Brown Books for Young Readers, Grand Central Publishing, FaithWords, Center Street, Orbit, and Hachette Digital. orbit.

Social Media From A to Z: A Glossary


B BackType : BackType is a social media analytics company that helps companies measure their social engagement. It offers both a free and a paid platform for individuals and companies who want to host an online video show. Blogger : Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog. But never fear!

Book Review: The B2B Social Media Book

Webbiquity SMM

First, five reasons B2B companies are a better fit for social media marketing than their B2 counterparts: • Clear understanding of customers (“B2B marketers go far past demographic data”). “With the hurdles into publishing and information sharing now so low, it is harder than ever before for a company to stand out. Depth of subject matter expertise. Stop now.