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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127
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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276
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What is Earned Media?

Sherrilynne Starkie

It means reporters and other news professionals are now restored to the position of influencer. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. Let’s imagine you have a company blog. What is Earned Media?

Fashion 409
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Digital grassroots: the Internet fights back

Sherrilynne Starkie

It was during the 2006 election that first signs that a grassroots movement was taking hold were spotted, according to Geist. Lessons learned about online grassroots movements: These groups have real influence. It’s not just noise; Canadians were able to influence government policy. This was unprecedented.

Committee 312
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Bloggers Flash Back to 2006 and Flash Forward to 2009

Diva Marketing Blog

Several 2006 wishes came true. I hope you enjoy the 2006 - 2009 comparisons. Elana Centor , Funny Business 2006 If I am going to be completely honest and self-absorbed, the thing that I would like it see more of in 2006 is more traffic at Funny Business. Yvonne DiVita , Lip-sticking 2006 MORE Smart Women Bloggers.

Blogger 53
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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall. In this new Age of the Customer (credit to Forrester for naming this one), how well a company uses the readily available information about their customer will determine how successful they are in the marketplace. So what does a CDO do?

Marketing 258
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Trust Barometer Reveals Need For Mature Social Media

Dave Fleet

Canadian headquartered companies maintain high levels of trust, at 75 per cent. When a company is not trusted, 63% of people will believe negative information after hearing it 1-2 times. When the company is trusted, that falls to 22%. Trust in “people like me,” which peaked in 2006 , fell 11% this year.