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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

I’ve been working virtually, at least in part, since 2006. I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse. So prep and boost both the producing team and enjoy the moment. Roben Farzad 🎙️ (@robenfarzad) April 8, 2020.

Eventful 334
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How brands can build inclusive campaigns year-round

Sprout Social

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities.

Campaign 112
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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. Like it or not, what Andrew McAfee predicted in 2006 in his book, Enterprise 2.0,

Marketing 258
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24 Top YouTube influencers to check out in 2024

Sprout Social

YouTube Influencers are creators with substantial followings and engaged communities. His channel is the go-to place for the YouTube community to learn about the latest gadgets, phones, tech accessories, gaming consoles and more. That said, the personality of the Dude Perfect team is what really hooks viewers from the start.

YouTube 105
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7 examples of influencer marketing campaigns

Sprout Social

Gymshark Gymshark’s partnerships team scouts talent to post content featuring their products. The Munchkins® campaign plays on the donut brand’s American Runs on Dunkin campaign, a tagline the company has used since 2006. This year, they’re bringing it back with their latest campaign: America Runs on Munchkins®.

Examples 126
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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. For the bonus round, I recommend staying up to date via LinkedIn’s community superhero, Mario Sundar. December 2006. November 2006.

LinkedIn 279
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Reflections on the changing digital agency environment

Dave Fleet

I’ve spoken with team members and peers in Canada, and with senior colleagues across our global network. As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”.

Mobile 105