How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. Facebook was opened up to the public in 2006. Many brands struggled with social media early on.

B2B 249

Bloggers Flash Back to 2006 and Flash Forward to 2009

Diva Marketing Blog

2006. Several 2006 wishes came true. Turning to thoughts for 2009 a few people felt that the blogs/social media has lost its focus of customer first content t o becoming ego vehicles while others are looking for advances in technology. What makes this list interesting is that all of the bloggers have been around in the social media space from at least 2005 which provides some additional perspective. I hope you enjoy the 2006 - 2009 comparisons.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Debunking Five Social Media Myths

Socialized

Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. The problem posed by certain of these myths is that they mislead those trying to adopt social media, and can lead to bad decisions, poorly implemented initiatives and unrealized expectations. and went on to cite statistics that show both e-mail and social networking use on the increase.

Common Social Media Questions and Answers All Marketers Should Know

Hootsuite

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do.

Who Profits From Social Media?

Small Business Mavericks

According to an article on My Edmonds News website, small businesses stand to profit more from social media than big businesses or corporations. So what is meant by social media? If you are a local business and you are interested in connecting with potential clients locally, you might find a social networking site or forum that services your local area. If you are effective in positioning your business, then you’ll find that social media has a big pay off.

How TravelMedia.ie Save Time and Rock Community Management

agora pulse

Founded in 2006, TravelMedia.ie is one of Europe’s leading travel media companies. with expertise in social media, public relations, marketing, events, communication within the travel industry (for both trade and consumer,) the list goes on. Social media PR is a big focus for TravelMedia.ie. The Problem: Managing a growing, diverse social client base with report generation that’s worthy of the results. The social media services at TravelMedia.ie

Measuring Social Media ROI | Small Business Mavericks

Small Business Mavericks

» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# Rather than write a synopsis of the article or reveal the 10 measures, I’m simply going to highlight three of them, which I consider to be uncommon uses of social media. What is often done is to use social media for SEO. These are three of 10 uncommon uses of social media.

ROI 141

The Evolution of the Social Media Evangelist | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media The Evolution of the Social Media Evangelist Sun, Aug 23, 2009 Best Of , Best Practices I’m currently going through my annual assessment, and in completing my self-assessment, I had some time to reflect on the last year and subsequently, over my six years at Booz Allen.

McLuhan, Socrates and Edith Wharton On Social Media

Socialized

In an effort to better understand the social media phenomenon, it often helps to turn to experts in the field. But I’m not talking about social media gurus or mavens, or people with 20,000 followers on Twitter. I’m referring to smart, articulate people from other fields who have something profound to say that might help us put social media into perspective. Social media adoption has certainly been fraught with “innumerable confusions” and despair.

Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

In today’s technologically advancing world, social media is transforming the way we share news and information. More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. On social media platforms, your feed is curated with news stories, images, or videos that filter through friends, people you may know, or brands you follow.

Social Media "Pioneers" Tell Why

Diva Marketing Blog

Recently many of my social media conversations seemed to be about the perception that social is a young person’s game. However, many of the people who began exploring social media 7, 8, 9, 10, 12 years ago were 30+ when they/we started working in this industry. I was curious to understand why the people, who I think of as the "real people" pioneers of social media, took a leap of faith to work in a field that skeptics and pundits said was just a fad.

Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years

Buffer Social

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Here’s a look at 10 powerful moments that shaped the social media history. Top 10 powerful moments that shaped social media history.

7 Ways to Build a Community Around Your Blog

ProBlogger

The post 7 Ways to Build a Community Around Your Blog appeared first on ProBlogger. Last week I talked about building a community around your blog , and how it can benefit you as much as it can your readers. Okay, now let’s get into what you can do to start building your community.

9 Benefits [and 3 Costs] Of Building Community On Your Blog

ProBlogger

The post 9 Benefits [and 3 Costs] Of Building Community On Your Blog appeared first on ProBlogger. But first – today I’d like to talk about WHY community and interaction on a blog is so important. Why Build Community on Your Blog? Community Builds Social Proof.

Cost 33

Celebrate Community Managers Day in 2021

agora pulse

What’s a community manager? And why should community managers have their own special day? Find out more about this special social media role and tips for celebrating Community Manager Day. What Is a Community Manager? “ Tip for community managers.

Is Farmville The New Social Media? | Small Business Mavericks

Small Business Mavericks

While a lot of attention has been put on Facebook and Twitter in the social media sphere, Farmville (according to Bing) actually gets more traffic than Twitter and looks to be the new way to gain some social media traction. Social media marketing isn’t hard. 4 Responses to “Is Farmville The New Social Media?&# Brad Legacy says: March 6, 2011 at 5:50 pm Is Farmville The New Social Media? About Us What’s a Maverick?

Need Social Media Coaching?

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Need Social Media Coaching? What does this have to do with Social Media? Well, hang on, you’ll find out… Everything changed in my world three years ago when I first learned about blogging, podcasting, vlogging, and something called, “New Media&#. Then I attended New Media Expo 2008. SOCIAL MEDIA!

Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

Buzz Marketing for Technology

Posted in Advertising Branding Social Media. However, when your mistake involves social media, it’s not that easy to make amends. ” The insensitive tweet not only went to the company’s 25,000 followers, but also included a hashtag to make it a part of NBC News’ social debate conversation. Of course, KitchenAid isn’t the only company who has fallen victim to social media gone bad. We’re all human. We all make mistakes.

Is Social Media Inherently Viral?

Small Business Mavericks

The ONLY Way To Manage Your Twitter Account » Is Social Media Inherently Viral? Social media offers Internet marketers a powerful way to get our message across, but it is work. 3 Responses to “Is Social Media Inherently Viral?&# PRO Start says: April 4, 2011 at 9:43 pm Is Social Media Inherently Viral? About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks?

#MySMCStory: Social Media Club and Me

Ari Herzog

The year was 2009 when I started walking down the road toward self-employment as a digital media auditor, marketer, and trainer. Eight years after building my first website, I began blogging 2004 on a now-deleted LiveJournal community. We’ve launched a monthly book club which features social media industry titles and host monthly webinars accessible to all SMC members worldwide. Why is 2006 important? 2006 was a big year for me in that regard.

The News Feed is Outdated: How Stories Changed the Way I Think About Social Media

Buffer Social

What Facebook actually popularized was the algorithmically-sorted feed, which they pioneered in 2006 with the release of their News Feed. And now, since Snapchat brought the stories format to prominence, we’ve seen its influence reflected across mobile, with many of the largest social/media products in the world implementing their own version. But social media has now moved on. How Stories changed the way I think about social media.

Feed 87

7 Strategies for Growing Community on Your Blog

ProBlogger

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. Today I want to dig deeper into some specific things to DO to build community on your blog.

How Social Media Should Connect Us

Ari Herzog

I need to tell you why I refused your friend requests over the past two years on social networking sites like Facebook and LinkedIn. For the longest time, I refused to connect with you because I was too obsessed with my own rules of how social networking sites should be used. I didn’t think that you wouldn’t understand my rules and I hadn’t considered that social karma of my decisions would haunt me. David Armano introduced influence ripples in August 2006.

Is E-mail Marketing More Effective Than Social Media Marketing?

Small Business Mavericks

» Is E-mail Marketing More Effective Than Social Media Marketing? What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. This compared to only 8% for search engines and 5% for social media. When it came to communications, 64% preferred promotional e-mails compared to 25% traditional snail mail, 8% social media, and 5% for mobile phone.

Cost 148

Best Social Media Monitoring Tools

Bill Hartzer

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Are You Ready For The Social Media Slow Down?

Small Business Mavericks

Social Times is predicting that social media marketing is going to get harder , not easier. In the past few years, social media have been growing. So if growth of the social media platforms is going to slow down, what’s that mean for marketers? It means, in a nutshell, that those users who are using social media will be much more savvy and sophisticated. In other words, social media marketing is about to get more difficult.

9 Benefits [and 3 Costs] Of Building Community On Your Blog

ProBlogger

The post 9 Benefits [and 3 Costs] Of Building Community On Your Blog appeared first on ProBlogger. But first – today I’d like to talk about WHY community and interaction on a blog is so important. Why Build Community on Your Blog? Community Builds Social Proof.

Cost 26

7 Strategies for Growing Community on Your Blog

ProBlogger

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. Today I want to dig deeper into some specific things to DO to build community on your blog.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? Social Media Facts and Stats. by Social Media Today.

The Collateral Effect Of Social Media | Small Business Mavericks

Small Business Mavericks

But did you know that social media marketing can lead to the collateral effect of additional inbound links through others blogging about you? If you post great content in your social media efforts that in turn gets the attention of bloggers who write about you and link to you, then you will be doing yourself huge favors. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks?

Is Social Media Spam Here To Stay?

Small Business Mavericks

» Is Social Media Spam Here To Stay? Spammers are going to do their best to weasel their way into your social network so that they can push their content higher up in your search results? Isn’t that what social media marketers have been preaching about five years now? This is where search and social media marketers have to weigh the consequences of our actions against the results of our methods. About Us What’s a Maverick?

Facebook talks like a pirate. Movember and online community rituals

Laurel Papworth

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. But this is what it looks like on Sunday: Every community has rituals. Movember and Social Media. Movember: Just remember to follow it up in online communities too.

Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. Fantasy sports have been popular in the media since baseball’s big strike in the 80s. Let’s take a look at how social media helped make fantasy sports into the craze that they are.

Social Media: Making Business Fun Again | Bare Feet Blog

Bare Feet Studios

Along comes social media which is so conversational, creative, interactive, mostly free and bam! Mailing a Package Becomes a Video Tutorial Shane and I are developing KnowHow Cafe , an online learning community. – I mean have fun using social media in your business! Ash | SEO PPC Blogger September 16, 2010 at 2:24 pm Fun is one of the most motivational activity to be used in social media marketing which most of them ignores!

Hawaii Tsunami Proves Social Media Power Again: Information is a.

Bare Feet Studios

Social media has earned a spot alongside our government planners and traditional news media. These are instantly made public, and shared via numerous web and traditional media channels. It also helps allocate resources and it keeps exponentially more people better informed than traditional media alone. via @KaimanaPine ) Extended Family: Online communities like Twitter and Facebook serve as extended families – smart and caring to boot!

API Widget Economy: Social Media Business Podcast

Laurel Papworth

is “little bits everywhere&# – don’t force customers to come to your site, let them do purchase your products on their site, where they are, and let their social network be informed. An overview of social media monetization revenues. API Widget Economy: Social Media Business Ep.003 from Laurel Papworth on Vimeo. In November 2000 they opened up the API and by 2006 had 5 billion API calls a month. Social Media Business.

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

Covering social media business strategy and personal power. 100 Personal Branding Tactics Using Social Media. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. A really nice layout doesn’t have to cost a lot, but shows you’re more than a social media dabbler. Passports are accounts on other social networks and social media platforms. Community. July 2006.

Things to Learn from Hawaii Musicians Using Social Media | Bare.

Bare Feet Studios

Their biases and perspectives are quite different though, and that makes for a good panel that keeps us from drinking just one brand of social media koolaid! The best social site for musicians currently: Reverb Nation. Ken and Jenn recommended getting a presence on several social networks. Shawn uses his website and email list , and keeps his social web contacts truly personal. Use the podsafe music communities to share your music with podcasters.

Social Media Revenue: Huffington Post TechCrunch Valuations

Laurel Papworth

Yes, Virginia, social media and blogs CAN make money. Will 2010 see the further rise of social media proprietors? It’s usually said in a tone that implies that social media is so gosh- darn “social&# and “friendly&# that everyone gives everything away for free. Currency itself has no inherent value except what we, the community/nation, put on it. Social Media Monetization: Craigslist hits $100m (3).

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method.