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10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. It simply can’t be Facebook’s fault….

Brands 279
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Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. And just as popular culture, music, and fashion move on, Facebook should too.

Feed 111
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Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

Facebook was opened up to the public in 2006. Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. Social media is part of the daily routine for digital natives, and is increasingly visual and mobile. MarketingSherpa ). WordStream ). Skyword ).

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A Social Media Status Quo Pt.1-Japan

Mindjumpers

It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. Japan is one of the few countries that managed to actually keep its local social networks more popular than the media giant Facebook. Behavioural insights.

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Turning Branded Contests Into Branded Content

Twist Image

More brands should be doing more branded contests. This often forgotten medium is in desperate need of rejuvenation, and all of the moving parts are now available through both online and mobile channels to make it happen. Brands can now do many fun things to keep consumers engaged, and they don't have to break the bank to do it.

Brands 97
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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Typically the modern day CMO takes Marketing 101 in college, gets a Masters in Marketing, works for a major brand like P&G as an entry level marketer, becomes a brand manager then rises up to eventually become the CMO. Like it or not, what Andrew McAfee predicted in 2006 in his book, Enterprise 2.0, I hope to see you there!

Marketing 258
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How to Use LinkedIn Stories for Your Business

Later

LinkedIn is following in the footsteps of Snapchat, Instagram, and Facebook by bringing a professional twist to the 24-hour stories format we all know and love. . But what does this mean for brands on LinkedIn? So what does this mean for brands? . LinkedIn Stories Strategy #4: Share Brand Announcements and Product News.

LinkedIn 111