Diva Marketing Blog
MAY 31, 2010
The Product Marketing Handbook by Rick Chapman offers a simpler explanation. In 2005, The American Cancer Society used a blog to support its Fabulous at 50 promotion focused on colon cancer education. That was true for blogs in 2005, it's true for social networks in 2010, and it will be true for the next shiny platform.
Diva Marketing Blog
SEPTEMBER 22, 2009
In his new book The Digital Handbook Paul simply and smartly explains not only why it is now critical that marketers pay attention to social media but suggests ways of how to put the tactics into play. I asked him to tell us thought process that went into the development of The Digital Handbook. Again, that was my perspective.
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Bare Feet Studios
JULY 8, 2009
This is the phrase often shouted by CEO’s to their ad and PR agencies , thinking that viral web successes can be pulled out of a tactics and strategy handbook. GMOOT - An acronym that stands for “Get me one of those!&# They can’t – that’s why they are called “viral.&#
Techipedia: Tamar Weinberg
JUNE 10, 2010
Before that, you have to dictate it to someone else I did some research with LMU (Ludwig-Maximilians-University, Munich, Germany) back in 2005, about older people and modern technology and new forms of learning. &# And I agree with Ani, as soon as you can write, you can blog. Tamar is also the author of The New Community Rules (July 2009).
Buzz Marketing for Technology
JUNE 27, 2008
Accordingly, this paper reviews an integrative framework for digital literacy recently suggested by Eshet-Alkalai ( 2004 ; 2005 ) as a starting point for the much-needed theorization. Two basic strategies – the conservative and the skeptical – are considered for this purpose. Digital Literacy- An Integrated Model of Skills.
Techipedia: Tamar Weinberg
MARCH 12, 2009
Thanks for helping to further my education in it. Reply Debra Creighton March 13, 2009 at 5:00 pm Having worked for a major air carrier, I know from experience that the loudest complainers, about the most insignificant thing, were rewarded with a free trip. Tamar is also the author of The New Community Rules (July 2009).
Techipedia: Tamar Weinberg
MAY 19, 2008
I was recently cleaning out a cabinet in my apartment and tossed out a 2005 Yellow Pages that was in pristine condition. Watching real television online, too, is becoming increasingly more mainstream. Fifteen years ago, the Yellow Pages in our house was torn and tattered from frequent use.
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