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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada.

Marketing 199
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Experiment: Do Other Social Networks Hate YouTube Links?

Hootsuite

Shoot some footage of your toddler driving his PowerWheel car into the hedge, then show the VHS to whoever dared walk past your television set — targeted marketing in its purest form. There’s a theory going around that social networks (mainly Facebook, LinkedIn, and Twitter) give preference to posts that use their native video solutions.

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Pledge Your Weight Loss, Feed Others | Bare Feet Blog

Bare Feet Studios

For every pound you pledge, General Mills and other partners will donate 14¢ I love this idea – lose weight while helping to feed others; there is a perfect balance in this equation. There has been a 39% increase in the number of people needing help to feed themselves and their families, right here in the islands.

Feed 62
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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader. A minor complaint in a good article and I have subscribed to the feed so I hope you’ll forgive me ;-). marketing has gone. Uncategorized. Many good points here, Chris.

LinkedIn 279
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How to Fix a “Broken Brand” with Social

Convince & Convert

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. Tampa Bay is not a traditional hockey market, so the Lightning have to work a little harder to get people in the building. What’s remarkable is that Twitter stats are now a normal part of ratings reporting.

Brands 127