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A digital media framework for smart marketing communications

Sherrilynne Starkie

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily.

Marketing 367
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PR generalists vs social media specialist?

Sherrilynne Starkie

Can PR agencies respond to the structural changes of social media? From the time I started Strive PR in 2005, it was already evident that social media was transforming public relations practices. We don’t rely on a specialist social media team, as Simon suggests. Brands use social media for PR.

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Common Social Media Questions and Answers All Marketers Should Know

Hootsuite

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Questions 142
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The Average Social Media Privacy Policy Takes an Hour to Read

The Realtime Report

The Average Social Media Privacy. But as we’ve seen TikTok privacy problems and Facebook privacy disputes arise over the years, it’s clear that Americans are too quick to accept. The app is popular among Generation Z (1995-2005), and 30% of GenZ users are 18 or under. Policy Takes an Hour to Read. Written by.

Policies 116
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A digital media framework for smart marketing communications

Sherrilynne Starkie

How Canadians use Social Media. Canadians love social media, especially in Ottawa. Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Most people think of media as being in two blocks: social media and mainstream media.

Marketing 195
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

They’re not affected by changes to third-party cookies or the Facebook pixel. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media.

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Four theories on the declining trust in Canadian social media

Dave Fleet

One of the interesting notes in this year’s Canadian Trust Barometer results was that trust in social media has fallen over the last year. In fact, social media was the only one of the five media types we examined to experience a decline in trust. Meanwhile, trust in social media fell by six per cent.