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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. LinkedIn is introducing more social features and is becoming more content friendly. Owned Media is self-published content.

Marketing 199
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Digital Marketing Trends to Watch in 2019

Webbiquity SMM

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. David Gutierrez started his career as a web designer in 2005. As of June 2018, 4.2

Trends 166
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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. This means that if you strategically approach your video content , the outcomes could be phenomenal. 1. There are 1.9

YouTube 111
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SEO Or Marketing?

Small Business Mavericks

There are still some companies trying to do it like it’s 2005. For starters, if you don’t see SEO as an intrinsic part of your overall marketing efforts, then there is a disconnect somewhere. The goal of marketing is to increase your bottom line. That’s why you have a marketing strategy.

SEO 93
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PR generalists vs social media specialist?

Sherrilynne Starkie

From the time I started Strive PR in 2005, it was already evident that social media was transforming public relations practices. Little did I know at that time, that one day I would be on staff leading the charge in social media and content marketing. Should Aspiring PR and Marketing Pros Major in Social Media?