How to Use UTM Parameters to Track Social Media Success
Hootsuite
MAY 3, 2021
Sample code: utm_source=facebook. Sample code: utm_medium=paid_social. Sample code: utm_campaign=summer_sale. Sample code: utm_term=social_media. Sample code: utm_content=video_ad. So, using all the sample codes above, the link with UTM parameters would be: [link]. UTM code: utm_source. Campaign medium.
Let's personalize your content