Can an Unknown Brand Become Word of Mouth? | Mindjumpers
Mindjumpers
JULY 26, 2010
The Indonesian headache reliever brand Dumin was introduced at the market year 2005. But one thing is clear – the company achieved the goal of brand awareness. That is the main point when doing the strategic plan of a social media campaign. Can a brand become word of mouth within days? The challenge: to get Dumin famous.
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