Laurel Papworth

JUNE 7, 2016

Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989.

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Bare Feet Studios

MARCH 19, 2010

If your brand already has high favorable sentiment, you are ahead of the game. In her case, it is an awesome brand with very high positives. So let’s deconstruct this a little bit to create some ease and markers on the social media roadway. Aloha, Share/Bookmark Thanks for reading!

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Techipedia: Tamar Weinberg

MARCH 12, 2009

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. You reference Cruise Critic, where a lot of this post’s visitors have come from today.

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ProBlogger

JANUARY 15, 2013

Content marketing can accomplish much of what advertising attempts to do—earn the familiarity, trust, and positive sentiment of an audience toward your brand—and it does so without having the huge associated costs. How do you see content marketing as the new face of online marketing? Rand Fishkin. CEO of SEOMoz. James Agate.

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Buffer Social

NOVEMBER 13, 2017

Our team has been hearing the same sentiment from marketers everywhere. Keep an eye on the growth of written and video content as well as an increased focus on activating influencers by brands within their community. Microsoft must have seen something in the rising star as well – officially acquiring LinkedIn for $26.2

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Laurel Papworth

APRIL 9, 2010

If you move that into personal attacks – continually identifying e.g. pointing the finger and naming a person – you will find that you create a negative community with negative comments and a negative tone. People can also be bullied online by groups of people such as class groups or collective members of an online community.

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Techipedia: Tamar Weinberg

JUNE 3, 2009

He was incredibly giving and made huge sacrifices for his community, his wife, his children, his grandchildren, and even his great-granddaughter who was born the week after he was admitted to the hospital for the last time. Back then, Queens had no large Jewish community but the new residents had determination to set up a synagogue.

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Buzz Marketing for Technology

JUNE 27, 2008

Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Use social networks respectfully to share the best of your content, in a community-appropriate setting. Remember that community and marketplace are two different things. Make it easy for your community to reach you.

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Buzz Marketing for Technology

JUNE 27, 2008

I believe we’re going to shift back to thinking customer service and community management are the core and not the fringe. I believe we’re going to move our communications practices back in-house for lots of what is currently pushed out to agencies and organizations. Disagree with me in the comments. Dr. Wright.

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Viper Chill

AUGUST 25, 2011

Even though there are thousands upon thousands of micro-niches and active communities discussing the most peculiar topics, there’s still only room for a handful of ‘rockstars’ to emerge from each of them. It’s really about having an impact on your own niche community, however small or obscure it may be.

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