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A digital media framework for smart marketing communications

Sherrilynne Starkie

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

How Canadians use Social Media. Canadians love social media, especially in Ottawa. Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Most people think of media as being in two blocks: social media and mainstream media.

Marketing 195
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Common Social Media Questions and Answers All Marketers Should Know

Hootsuite

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Questions 141
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Four theories on the declining trust in Canadian social media

Dave Fleet

One of the interesting notes in this year’s Canadian Trust Barometer results was that trust in social media has fallen over the last year. In fact, social media was the only one of the five media types we examined to experience a decline in trust. Meanwhile, trust in social media fell by six per cent.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

this is the integraged digital media framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. Earned Media is what PR people like me used to depend upon.

Marketing 199
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Using Social Media to Find Christmas Presents for Friends

Mindjumpers

First of all, Etsy was founded in June 2005. Etsy is a community as well as a company, and their mission is to enable people to make a living making things and connect producers with buyers. Find Gifts for Friends with Facebook Connect. New and Interesting Use of Social Media. What is Etsy?

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What Brands Should Take Away from “The Social Dilemma”

Ignite Social Media

While the recent Netflix documentary “The Social Dilemma” hasn’t gotten as much attention as previous documentaries, it does raise legitimate concerns about what social media is doing to society. For example, Arab Spring led to a fall of all sorts of dictators and social media helped facilitate that.

Brands 154