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A digital media framework for smart marketing communications

Sherrilynne Starkie

Canadian Media Consumption Trends. Still, overall reliance on mainstream media news channels continues to trend downward. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Company employees as ambassadors, for example.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Canadian Media Consumption Trends. Still, overall reliance on mainstream media news channels continues to trend downward. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Company employees as ambassadors, for example.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Canadian Media Consumption Trends. This upward trend is being driven by the adoption of smartphones. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. A balanced communications strategy is going to maximize the return on investment.

Marketing 199
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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

But Reddit isn’t the best place for every company. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Users create posts in topic-based communities — called subreddits — and interact in comment threads. How does Reddit work?

Reddit 100
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Four theories on the declining trust in Canadian social media

Dave Fleet

This aggressive push led Facebook to become less and less about communities of ‘people like me’ and more replete with brands advertising to users. This is significant, as Twitter was the primary social channel when it came to finding out information (does anyone ever actually go to Facebook to see what’s trending?

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2023’s Top 6 YouTube Analytics Tools for Tracking Video Metrics

Keyhole.co

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. Engaging with comments lets you connect with your audience and build a community. You can study historical data to identify viewing patterns and seasonal trends.

Metrics 52
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Top 10 LinkedIn Power Tips to Ignite Your Brand and Business [podcast]

Pam Moore

If you think LinkedIn is just for finding a job, you are missing out on opportunities to ignite brand awareness, build community, earn trust with your target audience, and grow your business. There are also more than 50 million companies setup on LinkedIn. More than 50 million companies are setup on LinkedIn.