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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada.

Marketing 199
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How to Make YouTube Shorts: Everything You Need to Know

Hootsuite

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. YouTube’s attempt at short-form video content isn’t a far cry from other ephemeral videos on social media, including TikTok, Instagram Reels, Instagram Stories, Snapchat Spotlight, and even Twitter Fleets and LinkedIn Stories (RIP).

YouTube 136
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The 3 Keys to Social Influence

Convince & Convert

I was originally a political consultant, helping manage campaigns for Governor, U.S. Since then, I’ve owned several companies in the online marketing world, including an award-winning agency that I sold in 2005. Senate, and President. I moved out of that industry into digital marketing in 1994.

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Social Media: Making Business Fun Again | Bare Feet Blog

Bare Feet Studios

We all go into business because we like doing something – be it fixing cars, flying planes, making muffins, or creating ad campaigns. Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. Aloha, Share/Bookmark Thanks for reading!

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Case Study: Twitter + Two Weeks = $7000 Raised

Bare Feet Studios

It is a pretty straightforward formula: Someone gets an idea, creates a tag, and starts promoting it on Twitter and blogs. Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. Warm Aloha, Kelly @hawaiirealty on twitter. Sold 167 tix online over 35 at door.&#