Hootsuite

MAY 10, 2021

Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. Now Facebook groups, private accounts, and even branded hashtags provide a means to parlay branded clubs, lifestyles, and relationships into online spaces. Build brand communities.

Examples 145

Examples Company Social Media Apparel 145

Sprout Social

NOVEMBER 29, 2018

Sentiment (if those are branded searches ). This tool will show interest trends over time (you can check the trend history ever since 2004), in a given region (you can so far as restricting it to a specific city or state) and within a specific search section (News, Image search, Youtube search, Google Shopping and general web search).

Content 111

Content How To Upcoming Campaign 111

Ignite Social Media

NOVEMBER 12, 2020

What was once a tool that brands used to gauge sentiment and volume of brand mentions has now become a powerful engagement tool. Traditionally in the early days of social media marketing, social listening was primarily used as a tool at the brand level to track customer sentiment of a campaign. Perdue Chicken: Crisis Communication.

Sentiment 218

Sentiment Campaign Hashtag Team 218