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Surprise and delight: What it is and brands who get it right

Sprout Social

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. We’ll also showcase brands that have embraced their inner hostess with the mostess to surprise their customers and develop their brand affinity. What is surprise and delight?

Brands 98
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7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

Brands 145
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4 Brands Embracing Diversity in Their Content

Pixlee

Inclusive marketing is more than just a buzzword. Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns.

Brands 77
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Seventh Edition of The New Rules of Marketing and PR Releases Today!

WebInKnow

I’m super excited that the brand spanking new seventh edition of my book The New Rules of Marketing and PR is out!

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Dove’s Inner Beauty and the Brand Experience

Cortex

In 2004, Dove launched its “ Real Beauty ” campaign that resonated with millions of women across the world. This campaign changed Dove’s future as a beauty brand and has changed the beauty industry forever. Dove is a perfect example of a brand experience that captures people’s hearts using emotional marketing.

Brands 40
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The Most Popular Social Networks of 2021

Ignite Social Media

Where should your brand be investing your time, effort, and most importantly… marketing dollars? eMarketer released some excellent data regarding social media usage of 2021, and we’re breaking down some of the key information below to help your brand better optimize your social media marketing efforts. million users).

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How to Market Your Business on Social Media [New Course]

Rebekah Radice

That’s why I’m so excited to bring you my new course, “The Smart Guide to Marketing Your Business on Social Media.” Back in 2004, when I first started with social media, I had the same questions. How to Market Your Business on Social Media [New Course]. How to find your target audience. Think about it.

Course 136