article thumbnail

4 Brands Embracing Diversity in Their Content

Pixlee

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. More than ever before, consumers are holding brands accountable to make key marketing changes to showcase different faces and voices. ThirdLove .

Brands 77
article thumbnail

Surprise and delight: What it is and brands who get it right

Sprout Social

We’ll also showcase brands that have embraced their inner hostess with the mostess to surprise their customers and develop their brand affinity. This approach can foster brand awareness and affinity because it creates memorable moments with customers, especially if the brand personalizes the gift or experience.

Brands 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

College students were the target audience for Facebook when it went live in 2004. Those college students of 2004 are the older millennials of today. Brands with multiple demographics should embrace multichannel marketing to reach the right people, with the right message, in the right network. Get Authentic. Thankfully.).

article thumbnail

Diva Marketing's 5th Anniversary! Who would have thought?

Diva Marketing Blog

Five years today - May 19, 2004 - that was the head line I wrote for the first post on Diva Marketing. Diva Marketing turned into not only a learning playground but a labor of love and one of the first blog brands. IF you stay true to your brand, are transparent, authentic, honest and believe in the conversations you are starting.

article thumbnail

247: How to Create a Blog on a Topic You’re Not an Expert In

ProBlogger

When I started ProBlogger in 2004, I’ve been blogging for about two years, so I did have some experience of blogging, but I was very new to the idea of making money from blogging. There’s so many different types of content that you can authentically do if you don’t have expertise. That is authentically you.

article thumbnail

How the Facebook Algorithm Works in 2020 and How to Make it Work for You

Hootsuite

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% Big brands with massive follower counts can expect even lower averages. So what does that mean for brands who don’t want to shell out dollars to turn every single post into a Facebook ad

HootSuite 145
article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

Some well-known public figures (celebrities, journalists and government officials) are verified by Facebook as having an authentic identity. Brand or Product. Advertising on Facebook allows for very fine demographic targeting with features including custom audiences, lookalike audiences, interest targeting, and more. Headquarters.