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When Analog Beats Digital Marketing

Convince & Convert

I recently toured Austin-based Quantum Digital , a company that integrates digital technologies with direct mail, print, online, and mobile to optimize consumer response. Steve McKee is the president of McKee Wallwork & Company, an integrated marketing agency that specializes in revitalizing stalled, stuck and stale brands.

Marketing 152
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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Big brands don’t seem to like SMS as a marketing media.

SMS 87
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Knowledge Mobilization and Knowledge Translation

Buzz Marketing for Technology

One of the things I wanted to see Tom Carey explore in his talk today is the concept, suggested in this title, of knowledge mobilization. They continue, "Knowledge mobilization emphasizes purpose (meeting the needs of clients) and looks to how one brings in the knowledge of others. 2003) write, "kowledge translation.

Mobile 100
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Mobile Marketing Goes To The Dogs

Diva Marketing Blog

Perhaps we should begin a new series on Diva Marketing. he is one cool divo whose practice focuses on the marketing and advertising industries. Quarterly Jon writes a newsletter on marketing topics incorporating the point of view of the law. As the saying goes, this marketing dog can hunt! But Jon is no boring lawyer.

Mobile 45
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Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003

Buzz Marketing for Technology

Mobile & Wireless. October 15, 2003. Assessment & Testing. Curriculum. Professional Development. Leadership. About Techlearning.com. Sales and Advertising. Media Kit. T&L magazine. TechLEARNING News. RSS Feed: Learn more. TL Podcasts -->. Please Visit Our Other Web Sites. Printable Version. Sign up for newsletter.

Skills 100
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The information processing view of humanity

Buzz Marketing for Technology

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. in the Future of Media Prediction Markets! December 2003 (1). July 2003 (1).

Process 100
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Five Reasons Why I Love Wordpress

Firebelly

Digitalia | Indianapolis Social Media Marketing « You can’t fight the power of video. It was first released in May 2003 by its co-founders Matt Mullenweg and Mike Little as the successor to b2/cafelog. It’s bigger than all of us. It is powered by PHP and a SQL data backend. As of September 2009, Wordpress is used by 62.8

WordPress 100