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Lee Odden on Getting the Most Out of Influencer Marketing

Oktopost

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Influencer marketing – some love it and others hate it. Lee Odden, CEO & Co-Founder of TopRank Marketing joins the Radically Transparent podcast to uncover the truths behind influencer marketing and if it “actually works”.

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Upgrade Your Social Strategies By Understanding Network Theory

Social and Logical

You might already be familiar with the book by Albert-Laszlo Barabasi, Linked: How Everything is Connected to Everything Else (2003). The Value of Influencers. As influencers, they are connected to lots of other people. Strategic actions might include: reaching out to more influencers. becoming an influencer.

Strategy 150
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How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. VMware has a comprehensive way of thanking their top influencers; they created the VMware vExpert program. Tweetable Moments Too many marketers these days are like T-rexes, with little, tiny arms.

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The Worst Malware Ever (and What It Teaches Us About Malware of the Future)

The Realtime Report

As a result, these samples of malware often influence how malware is developed and launched going forward. In 2003, experts estimated that the worm caused between $950 and $1.2 In turn, this affects how security firms develop malware removal strategies for years to come. billion in damage, globally.

Banking 87
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The Worst Malware Ever (and What It Teaches Us About Malware of the Future)

The Realtime Report

As a result, these samples of malware often influence how malware is developed and launched going forward. In 2003, experts estimated that the worm caused between $950 and $1.2 In turn, this affects how security firms develop malware removal strategies for years to come. billion in damage, globally.

Banking 79
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Social Success Comes from Individuality

Convince & Convert

Click the play button to listen here: [link] Read the full show highlights here: [link] VMware Director and Social Media Evangelist, John Mark Troyer John Mark Troyer, VMware @jtroyer VMware’s community has come a long way since its first incarnation as a 2003 forum.

Software 145
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No Straight Lines / Lessons learned and learned lessons

Buzz Marketing for Technology

My influences in this have come mainly from the trades, the martial arts (specifically Aikido), and other athletics. December 2003. November 2003. October 2003. September 2003. © by Brett Miller 2003-2008. |. More recently this has taken on a focus on the ideas of personal mastery. April 2005. March 2005.

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