article thumbnail

Lee Odden on Getting the Most Out of Influencer Marketing

Oktopost

Because people crave credible and quality content on social media. Lee Odden is CEO of TopRank Marketing , a B2B marketing agency providing content, influence, and search marketing solutions for enterprise B2B brands.

article thumbnail

Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

Sports 81
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Find Your Brand's Content Marketing Groove

Twist Image

You have to know who your content resonates with. This is why content marketing will continue to struggle for brands. Brands believe that the more content they produce, the more people that it will connect with. Back then, it was all about "who" not "how many" people your content was connecting with. Why Groove?

Brands 80
article thumbnail

Fall seasonal marketing: A guide to the (other) most wonderful time of the year

Sprout Social

Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging. In 2003, Starbucks released the classic Pumpkin Spice Latte, creating a new generation of pumpkin spice enthusiasts. Seasonal marketing isn’t just about keeping your content calendar current. washingtonpost.

Marketing 100
article thumbnail

B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content.

B2B 243
article thumbnail

The Hot Mess Dumpster Fire That Is Corporate Content

Twist Image

How many brands are creating content that you just can't wait for? . We've been looking at this content marketing space for some time now. My blog, Six Pixels of Separation , started back in 2003. These brands can put that content on their own website, app, blog, etc. Plus, they're writing 'me too' and boring content." .

Content 55
article thumbnail

Government Use of Social Media - "In Addition to," Not "In Lieu of.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Government Use of Social Media – “In Addition to,&# Not “In Lieu of&# Tue, Apr 27, 2010 Government 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0 126