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Eight steps to thriving on information overload

Buzz Marketing for Technology

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. Information overload is a fact of life for company directors, senior managers, and all professionals. For now, I thought Iâ??d Everything I wrote is still completely valid. John Naisbitt, author of Megatrends.

Web 2.0 244
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More Thoughts on Thought Leadership

Buzz Marketing for Technology

Sure you can get someone in your organization to write a white paper for you that you can send to trade pubs, email out to existing clients, post to your website and buy keywords to point at it that drive you leads. His most recent Harvard Business Review piece, "A Consultant's Comeuppance," was published in the February 2003 issue.

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Social Media’s Redheaded Stepchild

Jeff Esposito

This is easy to understand given the fact that the HR community as well as PR people were among the dominant early adopters of the platform going back to its 2003 launch. Individuals can post and promote presentations, videos, white papers and news releases or links to relevant news stories.

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Book Review: The B2B Social Media Book

Webbiquity SMM

First, five reasons B2B companies are a better fit for social media marketing than their B2 counterparts: • Clear understanding of customers (“B2B marketers go far past demographic data”). “With the hurdles into publishing and information sharing now so low, it is harder than ever before for a company to stand out.

B2B 185
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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

2003; Stokols, Harvey, Gress, Fuqua, & Phillips, 2005). One product of the EMSL collaboratory (Myers, Chappell, & Elder, 2003) was a high-end electronic notebook that improved on paper notebooks by saving instrument output automatically, allowing access from many locations, and providing the level of security needed for lab notebooks.