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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Which reminds me of what Eric Schmidt recently said – that every 2 days we create as much information as we did from the beginning of time up to 2003. The problem is, most B2B companies don’t have a strong why.

B2B 243
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When Analog Beats Digital Marketing

Convince & Convert

I recently toured Austin-based Quantum Digital , a company that integrates digital technologies with direct mail, print, online, and mobile to optimize consumer response. I applaud the decision by a company with digital DNA to recognize when an analog solution is still best. Where and When. click to tweet ).

Marketing 152
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Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

Sports 82
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Join us for a Webinar “Social Media Marketing for Franchisees.

Saying It Social

This webinar will be conducted by AK Stout, Owner & Social Media Strategist at Saying It Social, LLC. About AK: AK has been working with social media for the past 6 years, having been amongst the first group of people introduced to Facebook. Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/211779617

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Big brands don’t seem to like SMS as a marketing media.

SMS 87
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How to Create a Thriving B2B Advocacy Community

Convince & Convert

Tweetable Moments Too many marketers these days are like T-rexes, with little, tiny arms. jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. This begs the question: is social media, in its current incarnation, serving the senior population?

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LinkedIn, Social Media And Bubbles

Twist Image

Everyone from investors to start-up entrepreneurs and media pundits have looked at this deal sideways. The commentary mostly revolves around this being either a sign of the new apocalypse or what is to be the next great Internet stock market bubble (in some business circles, these are the same thing).

LinkedIn 108