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How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. See you next week!

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Social Success Comes from Individuality

Convince & Convert

We pulled out some of the insights from each show: Water.org Chief Community Officer, Mike McCamon Mike McCamon, Water.org @mccamon Mike’s team has distinguished their work at Water.org through creative partnerships. Smaller businesses have their fingers on the pulses of their local communities and can tap into that.

Software 145
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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

Social media can be used as a mechanism to distribute discount coupons and offers, thereby making it a medium for implementing product life cycle strategies. Social media can help with the promotional strategies that assist with the product life cycle. Launched in 2003, MySpace concentrated on the music niche. Like this post?

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Social media and the rise of fantasy sports

Sprout Social

Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. million in 2003. So in early 2003, we’ve got over 15 million people playing fantasy sports online. Talk strategy. Social media makes fantasy sports a global, connected community.

Sports 83
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Anecdote: Most Significant Change - a primer

Buzz Marketing for Technology

Communities of practice. This discussion helps embed the stories in the minds of the participants while raising issues of strategies and implementation. Davies (2003). Change management. Collaboration. Complexity. Expertise location. Facilitation. Intervention design. Knowledge circulation. Most Significant Change. Newsletter.

URL 177
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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

The two companies were created six months apart; Myspace was founded in August 2003 and by July 2005 was bought by News Corp for 580 million dollars. While the original Myspace had an element of music sharing, the current strategy clearly is a re-visioning of the company. million dollars from Accel Partners in May 2005.

B2B 190
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The Complete Solo Build It! Review - An Insider’s Perspective

The Social Media Hat

For several hours, we discussed marketing strategy and my experience. suite of tools, training and community so that I could review everything. As I sifted through the community discussions I found thousands of SBI! It turns out that Ken fires customers who insist on disrupting the community. No joke: I was floored.

Review 167