article thumbnail

Government Use of Social Media - "In Addition to," Not "In Lieu of.

Social Media Strategery

community’s zeal for all things social media and online, 1/3 of Americans still don’t have access to broadband Internet , and even among those who do, less than 50% prefer to contact their government via online means, instead preferring the telephone, in-person contact, or writing a letter (!!). .&# community?

Gov 2.0 126
article thumbnail

What's Your Government 2.0 Personality Type?

Social Media Strategery

community, I’ve had the opportunity to meet a ton of different people, all with different motivations, frustrations, and aspirations. You would do well to shift more of your energy away from selling your product and instead focus more on providing value to the community. New York, NY: Free Press; 2003. Personality Type?

Gov 2.0 94
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

It’s time companies stop resourcing social media like it’s 2007

Sprout Social

Perform community management. Social is pointless unless you can measure your success, which means social media professionals also need to be well-versed in data analytics, social media metrics and data visualization–not to mention the all-important soft skill of being able to explain the data in simple terms. Own analytics.

Resources 100
article thumbnail

Common Social Media Questions and Answers All Marketers Should Know

Hootsuite

We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. The job title is often used interchangeably with digital marketing manager , community manager , content creator , and others. What are vanity metrics?

Questions 141
article thumbnail

15 Lessons That Took Me 15 Years to Learn by Jim Tobin

Ignite Social Media

If we take a look at what’s happened over those 15 years, to frame this in the context of the larger timeline going on in the world, MySpace launched in 2003. Now, using normal cost per view metrics, 21 million views should cost around a little over 500,000 in paid media. That same year, Tumblr, Friend, Feed and Justin.tv

article thumbnail

My Oscar Moment: the 2015 Matrix Awards

Waxing UnLyrical

Katie Delahaye Paine , the Queen of Metrics. I first encountered Katie back in 2003, when she graciously taught a half-day workshop on PR measurement for a San Francisco-area PR club I was involved with. community embraced me when I was new here; as did San Francisco back in the day. Based in the Washington, D.C.,