2003 Communities Company White Paper 
Jeff Esposito
APRIL 17, 2012
This is easy to understand given the fact that the HR community as well as PR people were among the dominant early adopters of the platform going back to its 2003 launch. Individuals can post and promote presentations, videos, white papers and news releases or links to relevant news stories.
Buzz Marketing for Technology
JULY 24, 2008
From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. 2003; Stokols, Harvey, Gress, Fuqua, & Phillips, 2005). Zimmerman, A., Nathan Bos.
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