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Mobile Marketing Goes To The Dogs

Diva Marketing Blog

He kindly agreed to share his latest article about mobile marketing with Diva Marketing 's community. The principal watch dog for abuses in mobile advertising is the Federal Trade Commission, working under the 2003 CAN-SPAM Act. While CAN-SPAM was initially focused on the glut of spam email messages flooding computers, Section 14 of the Act specifically bans companies from sending unsolicited commercial text messages to cellular phones.