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Lee Odden on Getting the Most Out of Influencer Marketing

Oktopost

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it. on Twitter, Lee dives into what marketing leaders need to know about influencer marketing in 2022.

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Big brands don’t seem to like SMS as a marketing media.

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How to Create a Thriving B2B Advocacy Community

Convince & Convert

Tweetable Moments Too many marketers these days are like T-rexes, with little, tiny arms. jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Or will this be another one-off ad campaign? See you next week!

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Email Marketing: Are You Sure You’re Not Spam?

Absolute PA

UK Data Protection guidelines advise against sending unsolicited email broadcasts (called spam), and it was made illegal in the USA with the CAN-SPAM Act 2003. Here are 5 golden rules to consider before sending out bulk emails to your contacts: Use a permission based email marketing system. So how do you prevent this?

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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? My answer is certainly–yes!

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Five Reasons Why I Love Wordpress

Firebelly

Digitalia | Indianapolis Social Media Marketing « You can’t fight the power of video. It was first released in May 2003 by its co-founders Matt Mullenweg and Mike Little as the successor to b2/cafelog. It’s bigger than all of us. It is powered by PHP and a SQL data backend. As of September 2009, Wordpress is used by 62.8

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How To Get Serious About Your Creativity

Twist Image

" But that all changed back in 2003 when I read Steven Pressfield 's book, The War Of Art. digital marketing. marketing over coffee. new marketing labs. social media marketing. the afghan campaign. digital marketing. marketing over coffee. new marketing labs. social media marketing.

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