Oktopost
APRIL 28, 2022
CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it. on Twitter, Lee dives into what marketing leaders need to know about influencer marketing in 2022.
Twist Image
JANUARY 6, 2017
This is why content marketing will continue to struggle for brands. Brands are being sold a false bill of goods. Brands believe that the more content they produce, the more people that it will connect with. Now, a list of the top 20 marketing podcasts can come out, and Six Pixels of Separation won't even make the cut.
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Sprout Social
OCTOBER 1, 2022
It’s an opportunity to leverage seasonal marketing to connect with your audiences. Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging. In 2003, Starbucks released the classic Pumpkin Spice Latte, creating a new generation of pumpkin spice enthusiasts.
Twist Image
SEPTEMBER 28, 2014
My level of respect for his thinking about business, marketing, and branding grows with every tweet, blog post, article and book that he writes. The Project50 (thanks for turning me on to this, Andy Nulman ) and The Brand You50 are the ones that have sent me deep down the rabbit hole of business non-fiction books. andy nulman.
Buzz Marketing for Technology
SEPTEMBER 8, 2010
Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Which reminds me of what Eric Schmidt recently said – that every 2 days we create as much information as we did from the beginning of time up to 2003. Last year I wrote about how the balance of content has shifted.
Convince & Convert
JANUARY 29, 2014
But the more brands automate and digitize, the less personal their efforts tend to be. Who hasn’t received correspondence from a brand with a preprinted greeting and digitized signature that makes the pretense of being personal? This post is an excerpt from Power Branding by Steve McKee. click to tweet ).
Twist Image
DECEMBER 31, 2017
Regardless of how far brands have travelled, when it comes to advertising, social media and content marketing, the vast majority of businesses today struggle with how to tell a great brand story. We go all the way back to the early days of blogging (2003-ish). and even has one of Canada's leading newsletters on marketing.
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