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5 Creative Strategies for Link Building

Waxing UnLyrical

Back when I started in SEO there was a company that would hand out free t-shirts by the hundreds at every conference and event. I know lots of companies do this but they were doing this before anyone else was. Most took pictures in their shirts and blogged about their company. Give Away Swag. Go on Podcasts. But how you ask?

Strategy 158
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Better Brand Stories With Mark Evans - This Week's Six Pixels Of Separation Podcast

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Regardless of how far brands have travelled, when it comes to advertising, social media and content marketing, the vast majority of businesses today struggle with how to tell a great brand story. We go all the way back to the early days of blogging (2003-ish). brand story. There is a real struggle in business today.

Startup 59
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The State Of Business, Brands And Marketing With Tom Peters

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My level of respect for his thinking about business, marketing, and branding grows with every tweet, blog post, article and book that he writes. The Project50 (thanks for turning me on to this, Andy Nulman ) and The Brand You50 are the ones that have sent me deep down the rabbit hole of business non-fiction books. fast company.

Brands 88
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When Analog Beats Digital Marketing

Convince & Convert

I recently toured Austin-based Quantum Digital , a company that integrates digital technologies with direct mail, print, online, and mobile to optimize consumer response. I applaud the decision by a company with digital DNA to recognize when an analog solution is still best. This post is an excerpt from Power Branding by Steve McKee.

Marketing 152
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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Which reminds me of what Eric Schmidt recently said – that every 2 days we create as much information as we did from the beginning of time up to 2003. The problem is, most B2B companies don’t have a strong why. You can go on and on about other brands (Southwest Airlines comes to mind) that have a strong mission or a strong why.

B2B 243
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How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. It’s a small team – just 6 people in a company of 15,000 – that manages the whole social advocacy arm of the business. Stewart Brand. See you next week!

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Social Success Comes from Individuality

Convince & Convert

Some of them were talking about creating a wonderful individualized experience for customers, while others emphasized tailoring a social experience based on the individual strengths of the brand. ” These kinds of creative partnerships are essential for spreading brand awareness, and they add value for everyone involved.

Software 145