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How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site.

Journalism Is Not Content Marketing

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Real journalist (and, yes, I knew many back then) were doing the work of the community. They were spending hours at the public courthouse or at local community meetings, and asking the very smart, tough and better-informed questions that the rest of society wasn't bothered with. brand.

Day One: Mirum

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As someone who has both published magazines and worked as a freelance journalist, there was something (deep inside of me) that wanted to use technology to share both the process of what we were going through as a business and how we - as an agency - felt about technology, brands and building a semblance of community. Having this out there - for all to see - was something new in 2003 (which is when this blog was started). brand. community. Today is a new day.

Content Marketing 2018 - The Next Chapter

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for this community. Here was my prediction: "I believe 2018 will be the year where brands publish more and more content natively on external platforms. I have been seeing this trend of 'hub + hub' versus 'hub + spoke' for some time, but it's becoming more and more apparent that brands will be publishing less and less content on their own platforms (or using their platforms more like archives)." . brand. What is the future of the content marketing industry?

The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? A quick look at LinkedIn’s journey to 500 million members: 2003 (0 members): Launch. Personal branding.

The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

Smart business entities are now relying on the social networking space to push their sales volume and to promote their brands. Launched in 2003, MySpace concentrated on the music niche. This is a guest post by Babu M. Varghese.

Social Success Comes from Individuality

Convince & Convert

Some of them were talking about creating a wonderful individualized experience for customers, while others emphasized tailoring a social experience based on the individual strengths of the brand. Not surprising for our regular Social Pros readers, the advice varies depending on the brand.

Social Media "Pioneers" Tell Why

Diva Marketing Blog

In fact, some companies thought we were a bit crazed to encourage brands to embrace concepts like transparency, authenticity, honesty and the most radical of all … customer-to-brand, peer-to-peer conversations in public forums. We came, we saw, we kicked its ass. Ghostbusters.

The Rise of the Do-Leaders

Koka Sexton

These DOers are building a personal brand that will turn into a legacy because what they produce will become the foundation for future generations. A few that were VERY upset that I was somehow putting them down with my post and degrading them in the overall community.

The Complete Solo Build It! Review - An Insider’s Perspective

The Social Media Hat

I was quite surprised then when, 6 months later, she recommended me to take the role of Chief Marketing Officer for SiteSell, a company that has been helping solopreneurs like her to start online businesses since 1997. suite of tools, training and community so that I could review everything.

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Stories From Smaller Nonprofits ~ Bags of Hope Project

Diva Marketing Blog

This important community initiative brings internet safety presentations to schools, neighborhood groups and other community organizations. For many folks who know me through my company, Daybook Network and Atlanta Daybook, they are sometimes surprised at my interest in this area.

Stories From Smaller Nonprofits ~ Bags of Hope Project

Diva Marketing Blog

This important community initiative brings internet safety presentations to schools, neighborhood groups and other community organizations. For many folks who know me through my company, Daybook Network and Atlanta Daybook, they are sometimes surprised at my interest in this area.

Social media and the rise of fantasy sports

Sprout Social

Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. million in 2003. So in early 2003, we’ve got over 15 million people playing fantasy sports online. Social media makes fantasy sports a global, connected community. Fantasy draft companies. A few companies start popping up where online players can join, and play a variety of games, with people all over the world. Sporting goods companies.

Time for a Change

Social Media Strategery

My first day with Booz Allen was October 6, 2003. For one, I never expected to still feel challenged after so long with one company; I never expected to have even half the opportunities that I’ve had here; I never expected to enjoy working hand in hand with our clients as much as I did; and most of all, I never expected to love working with the people here so much. I created our now 6,000 member+ Yammer community more than three years ago), and Gov 2.0 (I

When DIY Blogging isn’t for You: 5 Alternatives to Self-Hosted WordPress

ProBlogger

With hosted blogging platforms, the company hosts your site on their servers – just as Facebook and Twitter let you set up pages and accounts on their sites. Which means you can get all the advice, help and support you need from one place–the blogging platform company. But before we start, keep in mind that your site could disappear from any of these platforms if: your blog violates the company’s rules. the company goes bust. The company has a major problem or outage.

The Future of Work Weblog

Buzz Marketing for Technology

The official blog for the Future of Work Community. Our goal is to foster community, conversation, and mutual learning about the future of work and the forces driving change. December 2003. Communities and Economic Development. Community Development. Future of Work Community News. The Innovation Network for Communities. Fast Company Now. HRs Brand New Experience. The Future of Work Weblog.

With 4 Days Before Blogger Social, I Bring You the 4×4 Meme

Techipedia: Tamar Weinberg

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. Prior to Austin (where I had to go outside the city in order to get Kosher food for SXSW), the last time I ate Indian food was in 2003. Building my first online community 4. Keen branding choice with the logo. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Meme 100

The Future of Work Weblog

Buzz Marketing for Technology

The official blog for the Future of Work Community. Our goal is to foster community, conversation, and mutual learning about the future of work and the forces driving change. December 2003. Communities and Economic Development. Community Development. Future of Work Community News. The Innovation Network for Communities. Fast Company Now. HRs Brand New Experience. The Future of Work Weblog.

The Internet Could Be Closed For Business

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When I first started blogging and podcasting (in 2003), the Internet was both an open and a closed environment. People were publishing online journals and creating communities around very obscure areas of interest. Part of this is a bigger/newer trend that we're starting to see: brands that are selling both products and services that are intertwined. Are brands like Google, Facebook, Apple and others really trying to keep consumers locked in? online community.

Social Media’s Redheaded Stepchild

Jeff Esposito

This is easy to understand given the fact that the HR community as well as PR people were among the dominant early adopters of the platform going back to its 2003 launch. LinkedIn allows organizations/companies to create a branded page where people can learn more about an organization, its staff, products and services for sale, or “follow” the organization so that they can receive timely updates on new happenings or staff changes.

Personal Knowledge Management - Pollard

Buzz Marketing for Technology

I first got interested in the idea of bottom-up knowledge management, focused on the unique needs of each front-line employee, in 2003, my last year as Global Director of Knowledge Innovation for a major professional services firm. While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. The Human Brand. Fast Company Blog.

How to Save the World - PKM An Update

Buzz Marketing for Technology

I first got interested in the idea of bottom-up knowledge management, focused on the unique needs of each front-line employee, in 2003, my last year as Global Director of Knowledge Innovation for a major professional services firm. While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. The Human Brand. Fast Company Blog.

PKM and the Organization - Pollard

Buzz Marketing for Technology

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. Organizations provided staff with access to the Internet, but most of those who were inclined to use it already had it at home and were using it there, without the restrictions imposed by the company -- so that, too, was of marginal benefit. The Human Brand. Fast Company Blog. Intentional Communities.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The feeling of community, and “we’re all in this together&# is slipping away. Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Larger space, more interesting companies, and better production overall. People like Chris Brogan and Gary Vaynerchuk are name-brand consultants and speakers because they have great ideas and articulate them well.