article thumbnail

Why I Haven't Read Your Book (Yet)

Net-Savvy Executive

I have a pile of books on social media, measurement, and management that I'd like to get to. It sits next to another pile of books, and that's become a bit of a problem. While the social media books look potentially useful, my other exploration keeps adding books to the second pile.

article thumbnail

Fall seasonal marketing: A guide to the (other) most wonderful time of the year

Sprout Social

In 2003, Starbucks released the classic Pumpkin Spice Latte, creating a new generation of pumpkin spice enthusiasts. And curling up with a good book falls right into that category. They leaned into the absurdity of the product by showcasing a member of their social media team eating it directly from the can.

Marketing 102
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Better Brand Stories With Mark Evans - This Week's Six Pixels Of Separation Podcast

Twist Image

Regardless of how far brands have travelled, when it comes to advertising, social media and content marketing, the vast majority of businesses today struggle with how to tell a great brand story. We go all the way back to the early days of blogging (2003-ish). On the contrary, he embraced this new media. business book.

Startup 59
article thumbnail

Social Success Comes from Individuality

Convince & Convert

An interesting theme arose with the Social Pros in April: everyone ended up talking about how important individualization is in social media. His first post on Facebook appealed to his friends asking for help, and it soon became clear that social media was a great way to find information.

Software 145
article thumbnail

Eight steps to thriving on information overload

Buzz Marketing for Technology

Books and Reports. Recent Media Appearances. « Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. See complete list of Recent Media. July 2003 (1).

Web 2.0 244
article thumbnail

When Analog Beats Digital Marketing

Convince & Convert

A columnist for Businessweek.com since 2003, Steve is also the author of When Growth Stalls: How it Happens, Why You''re Stuck and What To Do About It , an award-winning business book now published in four languages, and Power Branding: Leveraging the Success of the World''s Best Brands.

Marketing 152
article thumbnail

The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

At this stage, most early adopters and heavy users of other social networking sites would be the majority of new registrants as they are very well aware of the new developments in the networking space. Classmates.com and MySpace are two social networks in their decline stage. How relevant is social media life cycle for a business?