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Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. The book has its minor flaws. Depth of subject matter expertise. Stop now.

Why I Haven't Read Your Book (Yet)

Net-Savvy Executive

I have a pile of books on social media, measurement, and management that I'd like to get to. It sits next to another pile of books, and that's become a bit of a problem. While the social media books look potentially useful, my other exploration keeps adding books to the second pile. It's amazing stuff, so I thought I'd share them with you. So far, it's holding up.

My 3 Words For 2017

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I'm going to go back to the days when I first started writing this blog (2003). I used to read 2-3 books a week. I'm not sure that I read ten books all year. I skimmed, bought and talked up books that I, candidly, did not read with the same intensity and scrutiny as I have in the past. I need to spend more time in the books and less time skimming the feeds. business book. Happy New Year! Welcome to 2017. What's your plan? It's the second day of the new year, and you are already stressing out. aren't you? Maybe I'm just projecting). Only three words?

The Spin Sucks Inquisition: Amanda Gant

Spin Sucks

The only time I was called Amanda up until 2003 was when mom got really angry. What is the Best Book You’ve Read in the Past Six Months? I’m pretty sure if book ADD is a thing, I have it. I’m in the middle of three books. By Gini Dietrich. I love Amanda Gant. She is ridiculously smart and witty, which makes her hilarious and one of my favorite people on earth. Nope.

How are association publishers building new and existing revenue streams?

SocialFish

The study, now in the field, investigates advertising and paid sponsorships across all types of media, including periodicals, books, digital publications, websites, social media, and apps. Since 2003, the Foundation has released four groundbreaking studies, including Web 2.0: IMPORTANT – THIS JUST IN. To take the survey online, simply click here. Useful Data

The Spin Sucks Inquisition: Christopher Penn

Spin Sucks

I believed, with certainty, that a company I worked for back in 2003 would be where I’d retire. What is the Best Book You’ve Read in the Past Six Months? In terms of books I’d actively recommend to other people, I just finished Leaders Eat Last by Simon Sinek, which was worthy and insightful. He is, hands down, one of the top five smartest people I know. And then it happened.

4 NFL AFC Southern Division Apps for iPhones

Idaconcpts

The Texans made it to the pigskin history books by recording their first post season appearance ever last season. Head Coach Mike Munchak brought the Titans to the brink of their first playoff appearance since 2003 last year. These American Football Conference Southern Division apps put you firmly in the driver’s seat. No problem. Just for an excuse to groove on your football app.

4 NFL AFC Southern Division Apps for iPhones

Idaconcpts

The Texans made it to the pigskin history books by recording their first post season appearance ever last season. Head Coach Mike Munchak brought the Titans to the brink of their first playoff appearance since 2003 last year. These American Football Conference Southern Division apps put you firmly in the driver’s seat. No problem. Just for an excuse to groove on your football app.

PB175: How to Quit Your Job and Build an Online Business

ProBlogger

The before and after shots of my life from 2003, 2004 to now in 2017, they’re quite remarkably different. He told me as we caught up for this coffee that when he saw me starting my first blogs back in 2002, 2003, 2004, that part of him wanted to do the same thing. Gary said that back in 2008 in his book, but I still think it’s a completely relevant message today. I’m too late.

The Hot Mess Dumpster Fire That Is Corporate Content

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My blog, Six Pixels of Separation , started back in 2003. In my second book, CTRL ALT Delete , I wrote about something called, Utilitarianism Marketing. business book. How many brands are creating content that you just can't wait for? . Go ahead. Make a list. I'll wait. You're done, aren't you? Are there any brands on your list? Stop for just a second and think about that. We've been looking at this content marketing space for some time now. It wasn't the first corporate blog. It won't be the last. Seriously. Think about it: Facebook is closing in on two billion users.

The Promise And Future Of Technology With Kevin Kelly - This Week's Six Pixels Podcast

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If you have not read his latest book, The Inevitable - Understanding The 12 Technological Forces That Will Shape Our World , you are truly missing out on the opportunity to read and understand what new businesses are going to thrive (and which ones are going to die). He is also founding editor of the Cool Tools website, which has been reviewing tools daily since 2003. business book. Episode #526 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. I could not be more excited. Kevin is the Senior Maverick at Wired magazine. audio.

The Changing State Of Blogs

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In the early days of blogging (I started Six Pixels of Separation in 2003), I defined blogs as a personal publishing platform that enabled anyone to write something, hit the publish button, and instantly have it distributed to the world for free (and fast). business book. Are blogs dead? Why is this question being debated so much lately? Earlier today, Social Media Examiner 's Michael Stelzner invited Mark W. Schaefer (author of The Content Code , Social Media Explained , etc.) and I on to his podcast to discuss this whole, "is blogging dead?" What is a blog? It's hard. blogger.

Meme 33

The State Of Business, Brands And Marketing With Tom Peters

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My level of respect for his thinking about business, marketing, and branding grows with every tweet, blog post, article and book that he writes. In 1982 he co-authored the seminal business book, In Search Of Excellence , which has been named one of the top three business books of the century by NPR. For my dollar, he''s changed almost everything I thought I knew about business through a series of books called The Reinventing Work Series 50List Books. In 2003, I devoured Re-Imagine! business book. reinventing work series 50list book. brand.

Six Links Worthy Of Your Attention #250

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Writing about archive.org ''s recent push to make ancient video games playable, he says, ''this software emulation project feels, to me, like the kind of thing Google would have tried in 2003. book a futurists manifesto. press books. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? sarcasm." in 2016!?)."

What Is Your Transparency Architecture?

SocialFish

Way back in 2003, Don Tapscott (of Wikinomics fame) and David Ticoll wrote a book called the Naked Corporation , and they have some good examples of companies that embraced transparency (without it necessarily being about salaries). Transparency is one of those terms thrown around in the social media world that is much easier said than done. Really? Loyalty has shot up. Be authentic.

How to Use Research to Create Content That Works

Convince & Convert

He co-authored The Mobile Commerce Revolution with Tim Hayden , a book not about mobile technology, but about mobile behavior. They are best known for being the sole providers of exit poll data for news networks during elections since 2003.) Tweetable Moments Finding the spicy meatball in a piece of data is key. He is a music maven and saucier.

Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

The two companies were created six months apart; Myspace was founded in August 2003 and by July 2005 was bought by News Corp for 580 million dollars. Don’t send emails to everyone in your address book, rather, choose your recipients carefully. Guest post by Ariel Applbaum. Historical Lessons. My answer is certainly–yes! Background on the two social media sites. Lessons. billion users.

B2B 47

The Uberinfluencer and Bottom-Up Networks

Geoff Livingston

Every top-down single theory is positioned within a marketing book with the exception of leaderboard technologies, which are selling their services. Content creators or voices are important, and some become important due to their ability to generate peer trust (originally depicted as Connectors in Gladwell’s book), both of which can help set off word-of-moth events.

PB175: How to Quit Your Job and Build an Online Business

ProBlogger

The before and after shots of my life from 2003, 2004 to now in 2017, they’re quite remarkably different. He told me as we caught up for this coffee that when he saw me starting my first blogs back in 2002, 2003, 2004, that part of him wanted to do the same thing. Gary said that back in 2008 in his book, but I still think it’s a completely relevant message today. I’m too late.

The Spin Sucks Inquisition: Adam Keats

Spin Sucks

I’m also a huge sports fan, but I’ve been lucky enough to be able to combine the two for almost two decades, working with the Chicago Bears as a member of the team’s official crew of statisticians since 2003. . What is the Best Book You’ve Read in the Past Six Months? By Gini Dietrich. Adam Keats and I go waaaaaaay back. I’m a fan! Speak less. . Write less. . Question less. .

How To Get Serious About Your Creativity

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" But that all changed back in 2003 when I read Steven Pressfield 's book, The War Of Art. I had known Pressfield as a fiction writer (his best-known work, The Legend Of Bagger Vance , was also a huge Hollywood hit), but as the buzz began surrounding The War Of Art, I not only found myself devouring that book, but being able to look at how I create content in a very different light. People often ask me where I find the time to write books, Blog posts, articles, etc. book oven. Here's a confession: I'm a procrastinator. Do The Work! Enjoy the conversation.

Marketing Needs To Be About What's New

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If there's one quote that constantly rolls around in my brain, it's the one that I discovered in Tom Peters ' amazingly brilliant book, Re-Image! Business Excellence In A Disruptive Age (published in 2003): "If you don't like change, you're going to like irrelevance even less." - General Eric Shinseki - Chief of Staff, U. reimagine book. The most creative ideas win. Great creative work has become closer to art than anything else. Still, the change in marketing is everywhere. Don't believe me? This is not about Mad Men vs. Math Men. Why is this? dramatically. analytics.

Media's Massive Problems With Jay Rosen - This Week's Six Pixels Of Separation Podcast

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He is the author of PressThink , a blog about journalism's ordeals in the age of the web, which he launched in 2003. In 1999, Yale University Press published his book, What Are Journalists For? business book. Episode #544 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. It's not just fake news. The entire media business is in a tailspin now. The last United States Presidential Election called into question what, exactly, is going on with journalism? Facts vs. opinions. Left side vs. right side. Who is responsible for fake news?

Six Links Worthy Of Your Attention #248

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My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist''s Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Fire up the Wayback Machine to 2003, when DARPA announced a life-log project. press books.

The transformation of media technology

The Way of the Web

I read a classic book from the ’60s on my Kindle which I’d bought on the Amazon site during lunch at a client’s office, and had already been downloaded automatically before I cam home. It all seems as natural as breathing now, but, Lovefilm – launched in 2003, Xbox streaming 2011. (VHS Paperback books hit around 1935). I’m not that old – despite what my young son might say. In the last 24 hours; I streamed a movie from the 90′s via Lovefilm on the Xbox 360. I listened to songs from the 80′s on Spotify.

Video 12

Lessons In Starting Over

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I started blogging back in 2003 (and have not stopped since). He recently released his latest composition, The Book of Lies , that includes a seven piece suite for bass soloing. the book of lies. "If you had to start a blog today, what would you do?". Would you do it? I can't imagine the degree of complexity and much more competitive nature of trying to start a blog today. I don't really blog. I just write. Starting something like that, today, would require a whole other approach. a "fish where the fish are" kind of content distribution model). What happened today? brand.

Social Media "Pioneers" Tell Why

Diva Marketing Blog

I reviewed movies, theatre, books, and restaurants, among other personal observations. Des Walsh, Business Coach - In 2003, there was a convergence of my enthusisam for networking, my keen interest in communication technology (for communication''s sake, not so much for the technology itself) and my then new involvement in coaching. We came, we saw, we kicked its ass. Ghostbusters.

What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

Allen 2003; Senge 1994; Stone 2006). In his substantial writings on management, Peter Drucker (2003) calls for â??a Horizontal expertise has become much more important lately, as organizations have become less modular and more networked, and as lifelong employment has given way to frequent shifts in employers and careers (Zuboff & Maxmin 2003). 2003). 2003).

API 21

When Analog Beats Digital Marketing

Convince & Convert

A columnist for Businessweek.com since 2003, Steve is also the author of When Growth Stalls: How it Happens, Why You''re Stuck and What To Do About It , an award-winning business book now published in four languages, and Power Branding: Leveraging the Success of the World''s Best Brands. And the Beatles’ 1966 Yesterday and Today album in a butcher sleeve would net you nearly $40,000.

50 of the Most Dependable Web Resources for University Students | Educhoices.org

Buzz Marketing for Technology

CIA Library - The Central Intelligence Agency has a library, an online directory of Chiefs of State and Cabinet Members of Foreign Governments, maps and a World Fact Book that offers information on countries all over the world. Bartleby - Bartleby is an online reference library that publishes literature, reference books, poetry and much more. © copyright 2003 – 2008.

The Chasm Between Knowing And Doing

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I have too many new books on my Kindle app that I have every intention of reading (and lots of older ones too). I find it hard to believe that I have written close to 4000 blog posts since I first started Six Pixels of Separation back in 2003. They''ve read the books (or watched a video on YouTube ). We have terrible habits, don''t we? I have so many issues. There are nights when I go to bed without flossing (I''m just too lazy). That''s going to cause some extra scraping by the dental hygienist. I never feel good after that indulgence. It ain''t going to happen. Right.

Watching Me Blog

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I started blogging in September 2003, and since then I have written almost three thousand posts. From e-newsletters and magazine to business books and RSS feeds, I'm constantly consuming reading, watching and listening to content. business book. Blogs are one of the most valuable marketing tools ever created. I believe that. I don't just say it. I mean it by walking the talk. I'm proud of this blog mostly because it serves two personal Gods for me: my love of writing and my love of sharing. I had the pleasure of speaking in Oslo, Norway last week at the re:think conference.

Dear Tom Peters

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On my first day, I walked into my new office and he handed me a copy of your book, The Project 50. Up until that point, I don't think I had ever (truly) read a business book. I had given up on book reading after not enjoying my formal education. The book was small and Andy insisted that I read it before working on any projects. I devoured that book. Not only did I devour that book, but it sent me on a virtual spiral to read, consume and find anything and everything like it that had ever been written before. business book. motivational book.

What Does Eight Years Of Blogging Get You?

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Eight years ago on this day in 2003, I started Blogging. In 2008, I wrote a Blog post called, In Praise Of Slow , that evolved into a much longer and important piece of my first business book, Six Pixels of Separation and the idea still rings true. This concept was really driven home to me after reading the book, Linchpin , by Seth Godin. You would be waiting for a new book to come out or for a published piece in a newspaper of magazine. business book. comic books. It wasn't a sense of pride or accomplishment, either. And, the answer is obvious: yes.

The Internet Could Be Closed For Business

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More recently, Clay Shirky (author of the bestselling business books, Here Comes Everybody and Cognitive Surplus ) summed this all up simply by saying that the concept of publishing has shifted from a complex business process to simply being a button. When I first started blogging and podcasting (in 2003), the Internet was both an open and a closed environment. Just ask anyone who has an e-book reader and can't share and exchange books between platforms or even copy and paste components of the content for their own use. business book. Once upon a time. apple.

Great Content Is Like Pornography

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While the notion of content as media is nothing new (it's something I was Blogging about back in 2003 and a topic I tackled extensively in my first business book, Six Pixels of Separation ), it's amazing how new and fresh this all still is for Marketers who - traditionally - have not had to focus on the role of content creator as a core pillar of their day-to-day business. If you're still struggling with content and what this all means in the context of your business and how it works within these New Media channels, you may want to read the book, Content Rules , by C.C.

Noodling Towards Greatness

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The best words become an article (for a major publication), a chapter in one of my business books , a segment in one of my presentations. The blessing, because I've been writing (multiple times a week) here, at Six Pixels of Separation, since 2003 and I've managed to build up a brand and audience over the course of the thirteen years. business book. I do this with words. brand.

Journalism And The New Media With Jay Rosen

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He is the author of PressThink , a blog about journalism's ordeals in the age of the Web, which he launched in 2003. In 1999, Yale University Press published his book, What Are Journalists For? business book. Episode #265 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. My professional career started off in Journalism (this was prior to becoming both a Publisher and Marketer), so yes, I have a soft spot for all things Journalism. There's also an important link between Journalism and Marketing. I'm a huge fan. assignment zero.

Eight steps to thriving on information overload

Buzz Marketing for Technology

Books and Reports. There are many courses and books available on developing reading speed and comprehension. Books by Ross Dawson (Incl. Living Networks book (6). December 2003 (1). November 2003 (2). October 2003 (1). July 2003 (1). June 2003 (1). May 2003 (2). April 2003 (2). March 2003 (1). February 2003 (3).

Do Brands Have Rights When Their Own Data Is Used Against Them?

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It is named after American entertainer Barbra Streisand, whose 2003 attempt to suppress photographs of her residence in Malibu, California inadvertently drew further public attention to it.". Professional drivers can take on different types of customers when they''re not booked for airport runs ( Uber ). This is an interesting one, isn''t it? Here''s the deal: A direct flight from New York to San Francisco is $1000 (as an example). However, if you want to fly from New York to San Diego during the same time, the flight is $750 with a stopover in San Francisco. Doubtful. airbnb.