SMS Marketing: a Grossly Underrated Marketing Tactic
Kikolani
MAY 26, 2016
In the US, it falls under the CAN_SPAM act of 2003 and the Telephone Consumer Protection Act of 1991. SMS campaigns can fail to deliver results if you run them in isolation, without supporting media such as billboards, in-store posters, Twitter hash-tags, print flyers, online ad, or other media that you regularly use.
Let's personalize your content