B2B Marketing needs a stronger Why
Buzz Marketing for Technology
SEPTEMBER 8, 2010
Which reminds me of what Eric Schmidt recently said – that every 2 days we create as much information as we did from the beginning of time up to 2003. The problem is, most B2B companies don’t have a strong why. You can go on and on about other brands (Southwest Airlines comes to mind) that have a strong mission or a strong why.
Let's personalize your content