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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Which reminds me of what Eric Schmidt recently said – that every 2 days we create as much information as we did from the beginning of time up to 2003. The problem is, most B2B companies don’t have a strong why. You can go on and on about other brands (Southwest Airlines comes to mind) that have a strong mission or a strong why.

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The Worst Malware Ever (and What It Teaches Us About Malware of the Future)

The Realtime Report

Though some systems were able to recover in a comparable timeframe, others remained out of service for much longer; for instance, Bank of America’s ATMs and Continental Airlines communications systems were both rendered useless. In 2003, experts estimated that the worm caused between $950 and $1.2 billion in damage, globally.

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The Worst Malware Ever (and What It Teaches Us About Malware of the Future)

The Realtime Report

Though some systems were able to recover in a comparable timeframe, others remained out of service for much longer; for instance, Bank of America’s ATMs and Continental Airlines communications systems were both rendered useless. In 2003, experts estimated that the worm caused between $950 and $1.2 billion in damage, globally.

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Do Brands Have Rights When Their Own Data Is Used Against Them?

Twist Image

Why would the airlines mind? Was Zaman looking to bring the airlines and travel sites to their knees? It''s a dangerous game because I''m often finding better flights than the ones that the airline websites are showing at the top of their internal search engines. Skiplagged is a startup created by 22-year-old, Aktarer Zaman.

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Marketing to Gen Z: How to Get It Right in 2023

Hootsuite

When to engaging with a new brand on social media, Gen Z audiences care just as much about the company as they do about the product or service. For example, a clothing company looking to market to Generation Z should be transparent about what the clothes are made of, where they’re made, and what kind of work conditions they’re made in.

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The Future of Work Weblog

Buzz Marketing for Technology

December 2003. Were all accustomed to interacting with many kinds of customer service representatives, airline reservations agents, and even business colleagues by telephone or even email. Fast Company Now. January 2005. December 2004. November 2004. October 2004. September 2004. August 2004. April 2004. March 2004. Categories.

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The rentals are fixed for the duration of your lease agreement.

Writtent Blog

This Agreement and Equipment Schedule(s) constitute the entire agreement between the parties concerning any service provided by [Maintenance Company] to the Customer, and no representation, inducement, promises or agreements not embodied herein shall be of any force or effect property maintenance agreement template. Hunter Group, Inc.[29]

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