FTC Sends Letter to Search Engines Regarding Paid Ads Versus Natural Search Results
Bill Hartzer
JUNE 25, 2013
With all of the new ways that consumers can get their search results (desktop search, mobile search, voice search, etc.), Originally, in 2002, the FTC revised its search engine guidance. So, if you’re pulling ads from a feed, then you have to disclose that it’s an ad?
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