2002 Communities Company Focus Group 
Convince & Convert
APRIL 1, 2010
It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community.
Bill Hartzer
APRIL 27, 2010
There are many psychological reasons customers brand themselves with tattoos of the companies they love: 1. Membership into Social Groups: Brand tattoos help customers bond with others in the same social group who share special interests and common values. You only “get the message” if you’re part of that group.
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