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What is Good Engagement Rate?

Oktopost

Want to hear more from renowned B2B marketing leaders? Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data. Matt Bailey is a 15-year internet marketing veteran, author and entrepreneur.

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Content Marketing is All About Education, NOT Marketing

Firebelly

I had figured this out as a marketer, but I refused to do sales at all. I flat-out told him I would be the marketing guy, but would not do sales, because those guys were slimy, completely forgetting that this was 1) how he had built his career, and 2) he was my boss. So what does that have to do with content marketing?

Education 176
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Artificial Intelligence For Marketing With Jim Sterne - This Week's Six Pixels Of Separation Podcast

Twist Image

He sold business computers to first-time owners in the 1980s, consulted and keynoted about online marketing in the 1990s, founded a conference and a professional association around digital analytics in the 2000s, and recently published his twelfth book (yes, twelfth!), Artificial Intelligence for Marketing. business blog.

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The Strangest Argument I’ve Ever Had On Social Media

Waxing UnLyrical

Michelle and I offered proof to the contrary from our own experience that keeping an engaged audience and building relationships through our blogs and other social media platforms has benefited us, business-wise. I’m not a social media evangelist, and I’m very cautious about how I engage in this space.

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Why Alps Bethneck is 5 Years Old

Ari Herzog

This is a guest blog post by Stephen Black. It started in 2002. I arrived here in 2002, as the debris from the dot com crash was still being cleared away. Blogs — “web logs” as they were first called, began to appear. When he's not blogging, Ari helps brands improve their digital media marketing.

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The Value Of Marketing Engagement And Innovation With Ian Schafer

Twist Image

When I first got interested in online marketing, there were only a handful of others you could turn to for serious professional advice. Along with Bryan Eisenberg and Joseph Jaffe , Ian Schafer was another one of the key people who played an integral part in the evolution of Digital Marketing. digital marketing. advertising age.

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10 Things I Wish I Had Known About Blogging When I First Began

ProBlogger

In today’s 100th episode of the ProBlogger podcast, I take a retrospective walk down the lane of memories from my last 13 1/2 years blogging. I’ve learned some pretty huge lessons along the way, and back when I started in 2002 there were quite a few things I wish I’d known! What was it? Why was anyone doing it?

Vimeo 33