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How the “Disrupted Generation” Responds to Marketing

Convince & Convert

We noted that an acceptable bypass into iGen’s circle of trust is to leverage influencers that already have access to iGen’s touch points. These influencers can be anyone from individuals active on social media to just people with a lot of friends or it can also include the professionals in the communication industry.

Marketing 157
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Is Your Social Media Strategy Truly Agile?

SocMed Sean

What can we do to increase our influence ? Social media isn’t without these nebulous phrases or buzzwords either. Rarely does a day go by that I don’t hear phrases like: What is our return on engagement ? I’d like for this content to go viral !

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The Summer Reading Post

Net-Savvy Executive

Nassim Nicholas Taleb's first book, Fooled by Randomness (2001), covers much of the same territory—people misinterpret randomness habitually—but it returns too often to the financial markets for its lessons and examples. We're really not used to problems that break the rules of the discipline.

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AMA Handbook of Public Relations Published

Bill Hartzer

“This book helps anyone who wants influence to develop the mind-set, intuitive grasp, confidence, strategies, and tactics to bring together all available and emerging tools,” Dilenschneider says. In 2001, he received an honorary Doctorate of Public Service from Muskingum College. Hardcover). Share this on del.icio.us.

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Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

> 2001. > > June 2001. > 6, June 2001. Consider the influence of information literate workers within their local communities. Home > Publications & Products. > > Information Outlook Online. > > Information Outlook Online. > > Information Literacy in the Workplace. by Julie N. January):3.

Library 100
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Good Game: ABC TV Show and online communities

Laurel Papworth

Email to Friends of the ABC – this organisation is not the ABC but influences the ABC. Board members can be contacted through the ABC Secretariat, GPO Box 9994, Sydney NSW 2001, telephone (02) 8333 5312, or email: board@your.abc.net.au. link] or email Darce Cassidy at darce@friendsoftheabc.org. . Send an email to Media Watch.

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Critical Reflection

Buzz Marketing for Technology

The activities included peer interviews in "critical friend" dyads and written reports where they reflected upon the factors that had influenced their thinking and action. Created August 4, 2001. They were required to complete several activities designed to encourage reflection. Updated October 10, 2008.

Journal 244