Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey
Waxing UnLyrical
MAY 15, 2018
When it comes to saying goodbye to agencies, respondents noted three main reasons in descending order for the dismissal: cost (79%), service (50%) and results (40%). The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). A former U.S.
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