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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

When it comes to saying goodbye to agencies, respondents noted three main reasons in descending order for the dismissal: cost (79%), service (50%) and results (40%). The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). A former U.S.

Survey 185
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Will ‘Technology’ Survive the Recession?

Atom Thought

NORTEL at one point in time commanded almost 33% of Canadian stock market value and boasted of a stock market value of over USD250b before filing for bankruptcy as we entered the year 2009. Is 2009 worse than 2001? Not for Social Media Marketing! 2 Million ONLINE Leads Market for BFSI Sector in India!

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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

Newsroom employment would peak in 2001 as newsstand sales of the top 100 magazines approached 30 million. Meanwhile, US newsroom employment fell to a 25-year low and magazine newsstand sales dropped 63% from of their 2001 peaks. Customers now take their opinions directly to the market. Online advertising was banners and e-mails.

Industry 143
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How the Web Helped Me Buy a New Car

Ari Herzog

I recently said goodbye to my 2001 Subaru Forester and purchased a 2013 Subaru Impreza. Their costs added up. When he's not blogging, Ari helps brands improve their digital media marketing. Have a look… I’d bought the Forester 12 years ago — and it was the first vehicle I owned all by myself. Got a question?

Buy 125
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Using social media across cultures

Janet Fouts

A 2010 report from Econsultancy found that over 80% of marketers are planning to spend more on social media this year, but only a quarter will focus their campaigns in more than one country. It costs around $8 per month for a premium membership, but free accounts are available too with fewer features. Choosing your networks.

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Reputation Management Seminar to be Held in Dallas Texas May 13

Bill Hartzer

Well, if you’re going to be in the Dallas, Texas area this month (on May 13, 2009), then you might want to check out the online reputation management seminar being held by the Dallas Search Engine Marketing Association, the local search engine marketing association that I founded a few years ago. As President of the Dallas/Ft.

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Personal anticipated information need

Buzz Marketing for Technology

Bates has described the inclination of individuals to carve out a subset of the information world in a personal information collection through the metaphor of farming ( Bates 2001 ). People would also be more likely to decide to keep information in their personal information collection as the cost of storage decreases.