Praying and piggybacking: Who is Nesamani and why are brands talking about him?
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MAY 31, 2019
Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends. This paved the way for any brand remotely related to safety, construction, insurance, and home painting to ride on the coattails of this social trend. #Nesamani and #Pray_for_Neasamani were trending both in India and worldwide.
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