AOL Newsroom: A Model for the Future or Shades of 2001?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk AOL Newsroom: A Model for the Future or Shades of 2001? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

5 Companies That Made Us Smile On World Emoji Day

Convince & Convert

On July 17 th , companies small and large came together to celebrate what’s become a mainstay in our digital communications: the emoji. While Victoria Secret is not the first company to do this, customized emojis offer a way to give fans something that they can enjoy— all for free.

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What A Three Billion Dollar Company Looks Like

Twist Image

Prior to January 14th, 2003 most people knew Fadell as the person that Apple called in 2001 to help design a MP3 player that would work with their iTunes platform, because the company felt that most of the other players on the market were too complicated. Who is Tony Fadell ?

When I Was Hired Sight Unseen

Ari Herzog

To the corporate CEOs and decision makers who refuse to hire new employees without meeting them in person, such as the startup profiled in this article , I share a story of being hired in the spring of 2001 before the end of the dot-com bubble.

When I Was Hired Sight Unseen

Ari Herzog

Considering the multiple steps of job searching today — telephone screenings followed by multiple levels of in-person interviews followed by an offer or rejection — I think back to the spring of 2001 before the end of the dot-com bubble.

141,900 Blue Boxes

Ari Herzog

UPS SurePost and FedEx SmartPost would stop, forcing those companies to deliver mail to customer destinations; but since when does UPS or FedEx deliver to the Grand Canyon or remote Alaska? Companies will need to use those couriers to mail bills and customer letters at a higher cost.

10 Years Ago Today! My 1st Article About Blogging

Debbie Weil

22, 2001 , that I published my first article about business blogging. Many companies are still leery of launching a blog as a way to communicate directly with customers. 22, 2001. It was exactly 10 years ago today, Aug.

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Last month on social: Pop culture, piggybacking, and…pee?


More importantly, the company at the center of the feud, Sugar Bear Hair, received a lot of attention as a result. Neasamani, however, is a fictional character from a 2001 Indian film who gets wounded after his employee drops a hammer on his head. We’d love to raise a glass of Chateau le Pin Pomerol 2001 to all the brands who participated but sadly, no one’s messed up our drink order ever. Social media was abuzz last month with a lot of drama.

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Business Transformation – The Black Swan Dilemma


This happens – that some companies engage in Business Transformation (BT) to save money, or they are chasing a Fad. Companies can, or should, be flexible in their implementation of core competencies; however they should sweat buckets over changing core competencies.

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Getting to the Heart of Association Success


I’ve been consulting to associations since 2001 and even did a stint at an association management company for a few years where (in addition to my consulting) I served as an Executive Director for a couple of different associations.

How to Use Facebook Groups to Grow Your Business and Engage Customers


As someone who ran an unauthorized 2gether fan site on Geocities for three glorious, hormone-fuelled months in 2001, I know first-hand the joy of bringing the community together online. Here’s a hot fact: customers are loyal to companies that treat them well.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).

Beyond Your Borders: Promoting Your Business Internationally Using Social Media

SocMed Sean

Today’s guest post comes from Christian Arno, the founder of Lingo24 , a global translation company specializing in website localization and optimization. Lingo24 has been helping some of the world’s biggest global brands with their localization campaigns since 2001. I appreciate Christian taking the time to share his thoughts on the international aspects of social media and some tips on taking your content beyond your own borders.

Is Your Social Media Strategy Truly Agile?

SocMed Sean

Projects are built around motivated individuals, who should be trusted – Your social media team needs to be empowered to be the face and voice of your company. Hang around any medium or large business for a while and you’ll start hearing many of the same corporate buzzwords.

Will ‘Technology’ Survive the Recession?

Atom Thought

Is 2009 worse than 2001? Looking back at 2001, IT spending declined by over 6% after a previous year increase of 16%, that was really a bad hit, and if we compare the same to 2009, we are much better off so far! Owing to a lower valuation it also seems that NORTEL will be bought in pieces by several companies like Huwavi. . . . . . USD 250b technology giant in 2008 reduced to USD150m nobody in2009!

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

In fact, companies like Gilt have seen a 100 percent increase in mobile users in a single year. Related posts: Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I.

Unlocking Creative Confidence

Twist Image

From those early days, the design innovation company, IDEO , has always been on my radar. Back in 2001, I devoured The Art of Innovation by Tom Kelley (one of the partners at IDEO). How much creativity are you bringing to your work?

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for.

Praying and piggybacking: Who is Nesamani and why are brands talking about him?


Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends. This aviation company went as far as to offer to take a fictional character on a free vacation! This construction company chipped in with a neat graphic on Careless Krishnamurthys—Krishnamurthy is the bumbling apprentice who drops the hammer on Nesamani’s head—making it the third most engaging post published by the brand in the last 30 days.

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Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? Trick 2) Put the 20 top companies you want to target into the Workplaces field.

This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

Newsroom employment would peak in 2001 as newsstand sales of the top 100 magazines approached 30 million. Meanwhile, US newsroom employment fell to a 25-year low and magazine newsstand sales dropped 63% from of their 2001 peaks. With that, think about your company for a minute and the brand/s you represent. ———————. Laying out the fundamental issues and challenges in a post has become an integral part of the success of our weekly events.

Marketing Thought Leader: Monu Kalsi – VP, Head of Digital @ Zurich North America

Cody Ward

Head of Digital for Zurich North America ($13B company) leading a high-energy organization passionate about leveraging digital, strategy, marketing, and technology to create business value and drive our customer focused digital transformation journey. Monu Kalsi.

The time I spent the World Series in handcuffs

Convince & Convert

Being in KC at this time, and speaking at such a profoundly modern event, made me recall the autumn of 2001 and the last time I attended a World Series game – much of which I spent in handcuffs. 2001 was a most unusual World Series, on many levels.

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This Is How Social Media Scales

Twist Image

Prior to founding Sprinklr, he was president of Epsilon Interactive , a division of the world''s largest marketing services company. His prior start-up experiences include email marketing companies Advaya and Bigfoot Interactive, where he was the Chief Technology Officer. Advaya was sold to Bigfoot Interactive in 2001. Episode #413 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

The Power Of Dealstorming

Twist Image

After Yahoo acquired the company, Tim was tapped to lead their ValueLab, which enabled sales teams to close hundreds of millions of dollars of new business through rapid collaboration. By 2001, he rose to the position of Chief Solutions Officer and later, the company's Leadership Coach. In 2005, he founded Deeper Media , which provides consulting and training services for leading companies, trade associations and government agencies.

Using social media across cultures

Janet Fouts

This is actually quite a surprising statistic given that a separate study from Common Sense Advisory found that companies typically see a return of $25 for every $1 they invest in localization. Research like this is handy for localizing your company’s social media efforts. Launched in 2001, Lingo24 now has over 150 employees spanning three continents and clients in over sixty countries. Today I’ve got a guest post from Christian Arno. Read below for more info.

5 Steps to Launch Your International Social Media

Convince & Convert

Launched in 2001, Lingo24 has clients in over sixty countries, and translated over forty million words in the last year. Even though Facebook, Twitter, LinkedIn, and Google are American companies, social media doesn’t begin and end at the shores of the USA.

Social Media and the PR Revolution PRSA 09

Proactive Report

Predictions are that over 80 percent of companies and organizations will be using social media marketing in 2010. There are 25% less journalists today than there were in 2001. If you want to lead the charge in your company get started now and prepare a complete social media strategy.

Reputation Management Seminar to be Held in Dallas Texas May 13

Bill Hartzer

If you search for your name or your company’s name in the search engines, what shows up in the search results? Tony and Derick will delve into the details of the strategies and techniques they have developed over the years to monitor and improve a brand or companies reputation online.

Are You Keeping Up with the Digital Journalists?

Proactive Report

Early in the last decade forward thinking companies added an online newsroom to their website to help journalists find and cover their news content. Yet even back then (2001) we rated only a “D” from usability expert Jakob Nielsen.

10 Reasons Celebrities Are Better at Instagram Than Brands


Fame obviously gives celebs an edge over companies on social. Use video to tell a story, introduce your company, and endear customers to your brand. The first @theacademy Awards I ever went to was in 2001 when I made a fake pass and snuck in. Let’s be real.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. There is a huge opportunity here that some company needs to fill fast.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. There is a huge opportunity here that some company needs to fill fast.

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WebVisible Contest to Award Free Local Online Advertising to Small Businesses

Bill Hartzer

The leading provider of local online marketing products and services since 2001, WebVisible was among the first to pioneer the use of search as a reliable, measurable avenue to connect directly with a buyer’s needs.

Manage Your Online Reputation in Multiple Languages


Christian Arno is the founder and managing director of Lingo24 – one of the fastest growing translation and localization companies in the world. E-marketers are now more aware than ever of the difference that a good online reputation can make.

SEO is Dead. Content Marketing = Guaranteed SEO

Writtent Blog

It’s a measure that allows every web user to vote on the quality of content, and it’s remarkably difficult for companies to game. In honor of their 15th birthday last month, Google gave themselves the biggest algorithm rewrite since 2001. SEO as we know it is actually gone forever.

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WordPress vs Drupal: Which CMS is Right for Your Site?


Drupal, released in 2001, is like the Linux of CMSes. There are companies that specialize in hosting WordPress sites that will handle updates and security holes for you just because this is such a large problem.

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Weekly Roundup: The Magic of Discovery

Waxing UnLyrical

As always in good company with the Tinu and the others. Youre right: blogrolls are static backwaters and I tend to favor those whove been blogging about public relations longer (I started in 2001) - and miss out on some new and interesting voices.

Google Hummingbird Search Algorithm: Challenge Accepted

Writtent Blog

The name is a dramatic departure from the P-theme of their prior Panda and Penguin updates, but the company’s search chief Amit Singhal reports that Google Hummingbird is the biggest rewrite since 2001. Have you heard about Google’s 15 th birthday present to itself?

A Review of Google Social Media Tools


Still, those same critics cannot blame the Mountain View-based search giant for not trying and, actually, may be shortchanging the company’s actual efforts. Google has often been blasted for failing to understand social media and capitalize on the rise of this communication channel.

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AMA Handbook of Public Relations Published

Bill Hartzer

Filled with instructive examples, step-by-step action plans, and takeaway information, THE AMA HANDBOOK OF PUBLIC RELATIONS is a valuable resource guide for everyone whose job or company depends on winning influence through communication, on the Web and beyond.

Don't Take A Technology Sabbatical

Twist Image

In 2001, I worked at a company that specialized in content for mobile devices. Back then, one of the company's co-founders (the awesome Andy Nulman ) used to say that mobile phones will soon become the remote controls for our lives. How long can you go without your smartphone? Let's be candid. Very candid. My smartphone has the same impact on me, personally, like my blankie did when I was a toddler. I simply don't feel safe without it. I feel empty. I feel scared.