Praying and piggybacking: Who is Nesamani and why are brands talking about him?
MAY 31, 2019
Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends. A user on a Facebook memes page asked a harmless question about hammers, leading to a Tamil user making a reference to Nesamani. An innocent reply from the OP (original poster) praying for Nesamani exploded into a social media meme, with users and brands alike pitching in and praying for Nesamani. Yesterday, brands had a plum opportunity.