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Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends. An innocent reply from the OP (original poster) praying for Nesamani exploded into a social media meme, with users and brands alike pitching in and praying for Nesamani. Yesterday, brands had a plum opportunity. Who is Nesamani?

Meme 103
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Chris Blackwell Achieves Success on Multiple Fronts by Doing What He Loves

WebInKnow

It’s not just that he’s been super successful in the music business, having been inducted into the Rock and Roll Hall of Fame in 2001. As we prepare to enter 2023, let’s look at Chris Blackwell, a man who has spent a lifetime following his passions. More than that, he’s living life and doing business focused on his own enjoyment.

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How the “Disrupted Generation” Responds to Marketing

Convince & Convert

We learned that their patterns and behaviors are opposed to anything that has come before them and that they basically ignore messages from brands, unless those brands have earned admittance to their infinite touch points. It is simply in their DNA to listen to their trusted network, rather than controlled messages from brands.

Marketing 156
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This Is How Social Media Scales

Twist Image

This past week, Sprinklr held an event in Toronto (of which I was one of the speakers) and the line-up of brands that attended are a testament to how strong of a platform they have developed. Advaya was sold to Bigfoot Interactive in 2001. Bigfoot Interactive was sold to Epsilon in 2005 for over $120 million. advertising podcast.

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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

Big media brands dominated the Web. Newsroom employment would peak in 2001 as newsstand sales of the top 100 magazines approached 30 million. Meanwhile, US newsroom employment fell to a 25-year low and magazine newsstand sales dropped 63% from of their 2001 peaks. In January, 2000, few people had heard of Google.

Industry 143
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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

“For both Frank and I, the survey was an opportunity to connect in a meaningful way with our communities, and the business world on a somewhat broader scale, and establish our ‘brands’ as having an interest in making a difference as professionals,” says Lundquist. The newsletter is available online at www.nedsjotw.com.

Survey 185
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How the Web Helped Me Buy a New Car

Ari Herzog

I recently said goodbye to my 2001 Subaru Forester and purchased a 2013 Subaru Impreza. When he's not blogging, Ari helps brands improve their digital media marketing. Have a look… I’d bought the Forester 12 years ago — and it was the first vehicle I owned all by myself. Got a question? Contact Ari today!

Buy 125