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Editorial SEO Tactics for the Newsroom

Adam Sherk

First content is created then the key page elements (title tag, headline, URL, image attributes, etc.) A site’s own analytics reporting and the search queries data in Google Webmaster Tools will provide further insight into current coverage and performance as well as opportunities for expansion and improvement.

SEO 198
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Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. I would imagine everyone listening to this broadcast has Google Analytics on their website, and maybe a lot of these people even ask themselves whether or not Pinterest is moving the needle for their business. Thanks, Jay.

Hubspot 114
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Should I Change My URLs for SEO? 10 Years of Link Building Advice : Link building advice can be hit or miss, but some link builders have given us pretty good advice even as far back as 2001. An Optimizer’s Guide to Facebook Ad Reports : Understanding Facebook advertising analytics can give you a leg up on the competition.

Marketing 264