To Cision, With Love
MARCH 24, 2017
Dear Cision, Healthcare shmealthcare, you totally stole the show this week with your B.I.G. N.E.W.S. You know… that not-so-little bolt from the blue that you’re going public. And that you’ll have “ an anticipated initial enterprise value of approximately $2.4 billion.”
4 Ways To Put a Little Love In Your PR
FEBRUARY 5, 2016
Kirk Hazlett wrote a terrific guest post here on WUL a couple of days ago.
Storytelling, PR, and Measurement
NOVEMBER 9, 2016
[Ed: we’d originally paused our publishing schedule as we had no idea how today was going to turn out. Now that we know who POTUS45 is going to be, I think Todd’s guest post is particularly pertinent.]. Guest Post by Todd Murphy. Buzzwords!
The Dos and Don’ts of a Social Media Automation Strategy
DECEMBER 9, 2015
Guest Post by Vasudha Veeranna. A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users.
Social Media Automation 101
A beginner's guide to social media automation tools and getting automation right.
The True Value of Storytelling: Nail your Brand Narrative
NOVEMBER 30, 2016
Guest Post by Matt Press. trillion ads are shown online every year. The statistics look impressive – but did they make you feel anything? Probably not. Chances are that most people reading this article will have forgotten those numbers by the time they reach the conclusion.
The Three Word Shortcut to Great Influencer Relations
APRIL 29, 2016
There isn’t one. Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour.
Announcing: Simple Yet Smart PR Measurement (ebook)
JANUARY 7, 2015
What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. I did it. I wrote a book.
“Old Man Look at My Life, I’m a Lot Like You”: A Millennial POV on Generations
JUNE 1, 2016
Guest Post by Emma Hawes. Fair Warning: This is a blog post about being young and misunderstood, but also one that reminds my generation they’re not alone. I want people to know, “I’m not alone,” and like the R.E.M. song says, “ Everybody Hurts.”
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Improved Social PR via the Employee Advocacy Route
DECEMBER 14, 2016
Guest Post by Jessica Davis. When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014.
It’s 2015 and #PRDiversity Is Still An Issue
JULY 17, 2015
Ed: Did you do a double take? Yes, you get TWO guest posts this week. I’ll be back in the blogging saddle next week. And that’s no double talk. Enjoy!
Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
Guest Post by Taral Patel. Let’s face it. Content is evolving and so are the ways in which people consume it. What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices.
Communicators Must Lead
JULY 15, 2015
Guest Post by Ken Jacobs. When I was growing up in the world of PR, many communicators who were considered successful were primarily doers. Now, however, I believe communicators must truly be leaders to be effective.
The 4 Secrets of Influencer Engagement
APRIL 20, 2016
Guest Post by Jordan Feise. [Ed: Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Her guest-posting on WUL has no ties to AIM or any form of compensation; I asked her to submit a GP because she’s killer smaht.].
A World Gone Social
Learn how companies must adapt to survive.
4 Ways PR Is More Than Media Relations
JULY 22, 2015
Guest Post by Corina Manea. A lot has been said about PR, and almost always it’s about media relations. If you ask around, you still hear people saying PR is about press coverage. But here is the not-so-new news: PR is more than media relations and always has been.
Beyond Press Releases: Using Stories to Land Your Organization on the Front Page
MAY 18, 2016
Guest Post by Elaine Hughes. Doors that Manuel Rosado never knew existed are now opening to him.”. Compelling stories are memorable and can trigger powerful emotions in potential customers and donors.
New Year Resolutions for the Social PR Pro
JANUARY 8, 2016
I hear 45% of Americans usually make New Year resolutions (are you one of them, or one of the 38% who absolutely never make ’em?!). Here are some of the most common ones for this year: Lose weight. Get organized. Spend less, save more. Enjoy life to the fullest.
Thought Leadership: Wise Thoughts from Wide Experience
MAY 6, 2015
The term “thought leadership” is slowly slipping into the gray anonymity of overuse. It seems like I’m seeing it used for everything from “how to solve world hunger” to “how to change your kitchen sink.”.
On Women’s Equality Day, Be the Change You Want to See
AUGUST 26, 2016
Today is Women’s Equality Day in the U.S., which commemorates women in this country being given the right to vote. These are the days.
Digital Crisis Communications: When to Shut Up
JULY 24, 2015
The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Image: Dingzeyu Li via Unsplash. Just yesterday, my colleague Geoff Livingston published a very interesting Q&A with Andy Gilman of CommCore Consulting.
Draw Me a Story: Six Storytelling Lessons From Cartooning
OCTOBER 14, 2015
Guest Post by Rob Cottingham. Think of cartoons as storytelling, and you probably think of animation or graphic novels.
What Would You Do If You Weren’t Afraid?
MARCH 30, 2016
Guest Post by Corina Manea. Here we are at the end of March, the first month of Spring, the month when we celebrate International Women’s Day and recall all those who had the courage to speak up, to not settle and fight for more and bring change. It’s unbelievable how time flies.
Seven Frequently Asked Questions on Social PR Strategy
FEBRUARY 6, 2015
When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. As the workshop facilitator, it’s my job to help participants understand how to overcome these challenges or, at the very least, find a way to deal with them that’s not quite as painful.
Monday Roundup: With Love, the Social Media Spotlight
FEBRUARY 9, 2015
Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly).
#SocialPR Spotlight: Laura Kaslow
OCTOBER 31, 2016
Happy Halloween! There are no tricks here, only treats as we get to know Laura Kaslow in this week’s Social PR Spotlight.
A Little Bit of Conversation. A Lot More Insights.
OCTOBER 26, 2016
Guest Post by Kristie Aylett. Analytics. Metrics. Dashboards. Online surveys. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. Insights? Those are a bit harder to uncover. We sift through reports like we’re mining for gold. We’re hoping for the Eureka!
How to Develop Meaningful PR Measurement
MARCH 11, 2015
“If you can’t measure it, you can’t manage it.” Peter Drucker.
The Continuing Evolution of the Indian PR Landscape
SEPTEMBER 23, 2015
As the Indian PR landscape continues to evolve, it is fascinating to see clients adapt to the integration of digital efforts. For example, a press event is not restricted to just calling reporters on the ground.
#SocialPR Spotlight: Corina Manea
AUGUST 22, 2016
This week’s #SocialPR Spotlight shines a much-deserved light on Corina Manea – someone who lives and breathes Social PR. If you don’t know her yet, check out her blog, Nuts PR; you’ll see just how apt this description is.
Media Relations Is Not Dead Nor Is It Dying
MAY 11, 2016
Guest Post by Kate Finley. My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own.
The 15 Types of Social Media Know-It-All
JANUARY 30, 2015
It’s one thing to educate yourself, including on social media. Education is a good thing. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? That’s a very real danger, in this day and age.
What’s PR En Route to in 2015? PRTech
DECEMBER 12, 2014
Remember when PR people weren’t expected to be “math” people? Yea, I know, I’m laughing too). Well, now not only are we expected to be math people, we need to be technically savvy as well. Those of you who are WUL-ers know that I ?
Measuring Multimedia: The One Stat Every Brand Should More Closely Examine
AUGUST 24, 2016
Guest Post by Dan Farkas. Why are we doing what we are doing? If you don’t know the answer, stop.“ ~ Dan Farkas. As a new school year begins at Ohio University , I put the over/under on how many times I make that statement to students at 300.
Is it Shortsighted Not to Host Your Own Blog?
NOVEMBER 14, 2014
Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is.