Waxing UnLyrical

Cyberbullying: My Week on LinkedIn

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About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. That was about a week ago. Suddenly, over this past weekend, the number of views had crossed 10,000.

4 Ways To Put a Little Love In Your PR

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Kirk Hazlett wrote a terrific guest post here on WUL a couple of days ago.

Trending Sources

The Dos and Don’ts of a Social Media Automation Strategy

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Guest Post by Vasudha Veeranna. A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users.

The Ultimate Guide to Social PR Strategy: A Blueprint for Success

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If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Three Word Shortcut to Great Influencer Relations

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There isn’t one. Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour.

Announcing: Simple Yet Smart PR Measurement (ebook)

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What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. I did it. I wrote a book.

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“Old Man Look at My Life, I’m a Lot Like You”: A Millennial POV on Generations

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Guest Post by Emma Hawes. Fair Warning: This is a blog post about being young and misunderstood, but also one that reminds my generation they’re not alone. I want people to know, “I’m not alone,” and like the R.E.M. song says, “ Everybody Hurts.”

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It’s 2015 and #PRDiversity Is Still An Issue

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Ed: Did you do a double take? Yes, you get TWO guest posts this week. I’ll be back in the blogging saddle next week. And that’s no double talk. Enjoy!

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The True Value of Storytelling: Nail your Brand Narrative

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Guest Post by Matt Press. trillion ads are shown online every year. The statistics look impressive – but did they make you feel anything? Probably not. Chances are that most people reading this article will have forgotten those numbers by the time they reach the conclusion.

Communicators Must Lead

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Guest Post by Ken Jacobs. When I was growing up in the world of PR, many communicators who were considered successful were primarily doers. Now, however, I believe communicators must truly be leaders to be effective.

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Influence your PR campaign with Influencer Marketing

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Guest Post by Taral Patel. Let’s face it. Content is evolving and so are the ways in which people consume it. What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices.

4 Ways PR Is More Than Media Relations

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Guest Post by Corina Manea. A lot has been said about PR, and almost always it’s about media relations. If you ask around, you still hear people saying PR is about press coverage. But here is the not-so-new news: PR is more than media relations and always has been.

The 4 Secrets of Influencer Engagement

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Guest Post by Jordan Feise. [Ed: Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Her guest-posting on WUL has no ties to AIM or any form of compensation; I asked her to submit a GP because she’s killer smaht.].

A World Gone Social

Learn how companies must adapt to survive.

Thought Leadership: Wise Thoughts from Wide Experience

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The term “thought leadership” is slowly slipping into the gray anonymity of overuse. It seems like I’m seeing it used for everything from “how to solve world hunger” to “how to change your kitchen sink.”.

New Year Resolutions for the Social PR Pro

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I hear 45% of Americans usually make New Year resolutions (are you one of them, or one of the 38% who absolutely never make ’em?!). Here are some of the most common ones for this year: Lose weight. Get organized. Spend less, save more. Enjoy life to the fullest.

Digital Crisis Communications: When to Shut Up

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The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Image: Dingzeyu Li via Unsplash. Just yesterday, my colleague Geoff Livingston published a very interesting Q&A with Andy Gilman of CommCore Consulting.

Improved Social PR via the Employee Advocacy Route

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Guest Post by Jessica Davis. When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Draw Me a Story: Six Storytelling Lessons From Cartooning

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Guest Post by Rob Cottingham. Think of cartoons as storytelling, and you probably think of animation or graphic novels.

Beyond Press Releases: Using Stories to Land Your Organization on the Front Page

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Guest Post by Elaine Hughes. Doors that Manuel Rosado never knew existed are now opening to him.”. Compelling stories are memorable and can trigger powerful emotions in potential customers and donors.

What Would You Do If You Weren’t Afraid?

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Guest Post by Corina Manea. Here we are at the end of March, the first month of Spring, the month when we celebrate International Women’s Day and recall all those who had the courage to speak up, to not settle and fight for more and bring change. It’s unbelievable how time flies.

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Seven Frequently Asked Questions on Social PR Strategy

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When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. As the workshop facilitator, it’s my job to help participants understand how to overcome these challenges or, at the very least, find a way to deal with them that’s not quite as painful.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

On Women’s Equality Day, Be the Change You Want to See

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Today is Women’s Equality Day in the U.S., which commemorates women in this country being given the right to vote. These are the days.

Monday Roundup: With Love, the Social Media Spotlight

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Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly).

How to Develop Meaningful PR Measurement

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“If you can’t measure it, you can’t manage it.” Peter Drucker.

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The Continuing Evolution of the Indian PR Landscape

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As the Indian PR landscape continues to evolve, it is fascinating to see clients adapt to the integration of digital efforts. For example, a press event is not restricted to just calling reporters on the ground.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The 15 Types of Social Media Know-It-All

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It’s one thing to educate yourself, including on social media. Education is a good thing. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? That’s a very real danger, in this day and age.

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What’s PR En Route to in 2015? PRTech

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Remember when PR people weren’t expected to be “math” people? Yea, I know, I’m laughing too). Well, now not only are we expected to be math people, we need to be technically savvy as well. Those of you who are WUL-ers know that I ?

#SocialPR Spotlight: Laura Kaslow

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Happy Halloween! There are no tricks here, only treats as we get to know Laura Kaslow in this week’s Social PR Spotlight.

Twitter and Television: A Match Made In Heaven

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I have a confession to make. When I’m asked how I like to spend my free time, I tend to hem and haw. “Riding my bike,” or “reading up on the day’s news” are the answers I usually give, and those are true.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Is it Shortsighted Not to Host Your Own Blog?

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Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is.

#SocialPR Spotlight: Corina Manea

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This week’s #SocialPR Spotlight shines a much-deserved light on Corina Manea – someone who lives and breathes Social PR. If you don’t know her yet, check out her blog, Nuts PR; you’ll see just how apt this description is.

A Little Bit of Conversation. A Lot More Insights.

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Guest Post by Kristie Aylett. Analytics. Metrics. Dashboards. Online surveys. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. Insights? Those are a bit harder to uncover. We sift through reports like we’re mining for gold. We’re hoping for the Eureka!

Media Relations Is Not Dead Nor Is It Dying

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Guest Post by Kate Finley. My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own.