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To Cision, With Love

Waxing UnLyrical

Dear Cision, Healthcare shmealthcare, you totally stole the show this week with your B.I.G. N.E.W.S. You know… that not-so-little bolt from the blue that you’re going public. And that you’ll have “ an anticipated initial enterprise value of approximately $2.4 billion.” ” That’s BIG! First of all, congrats. Innovation. My colleague Andy Russell agrees.

Hot association jobs this week – March 23

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Vice President of Communications , Chesapeake Bay Foundation – CBF seeks a new Vice President of Communications. Communications is one of CBF’s four operating programs. photo credit ).

Five Owned Media Metrics Every Communicator Should Track

Spin Sucks

Owned media is here to stay, which means every communicator must set benchmarks and goals for metrics to prove effectiveness. Gini Dietrich gives you a good start. The post Five Owned Media Metrics Every Communicator Should Track appeared first on Spin Sucks. Communication Content bill clifford clickthrough rates CTR Joe Pulizzi lukas true PESO model referral traffic this old marketing

Average Time On Social Media, Are You Using It Wisely? #Infographic

Janet Fouts

How much time are you using on social media sites? Here's an infographic with data on that, and some tips to use your time wisely for your business. mindful social social business social media black hole

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Big Question: Which PR Buzzwords Must Die?

Spin Sucks

PR buzzwords are a double-edged sword. We're responsible for their notoriety and then we want them to die. We asked five experts what they thought. The post The Big Question: Which PR Buzzwords Must Die? appeared first on Spin Sucks. Comments Now that you mention it, I agree. by Gini Dietrich I love this but admit I feel a little sorry for “yummy.”

The 6 Key Components of a Successful Marketing Campaign

Simply Measured

Ready, set, launch a campaign! It’s time to push the envelope and plan a campaign that is more creative and delivers better results than the last one. Here are the six components to focus on. Let’s channel our inner Olivia Pope, the campaign genius, and “handle it.” ” 1. Nail Your Campaign Theme. What is a campaign theme? Feel free to tailor it to your brand. But where do I start?

Social Media & Government: Cutting Red Tape for Increased Citizen Engagement

Sprout Social

Social media isn’t just a way for us to send memes, find entertaining videos or keep up with the latest pop culture trends. It’s one of our primary forms of communication. In fact, social media was ranked as people’s top choice for customer care in our Q2 2016 Index. The use of social media to communicate extends to government as well. With an average response time of 10.7 Engage.

3 Foolproof Ways to Generate Leads with Social Media

Convince & Convert

If I refer to social media as a lead generation tool, what comes to mind first? I hesitate to ask because the response is not always positive. Maybe because the scars are still healing from a past failed social media campaign. Maybe it’s from reading one too many faux-advice columns on optimal social media posting times. Even so, not all is lost. Run a Photo Contest. Key Takeaways.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

Buffer Social

In an effort to get to the bottom of what makes videos successful on social media, we set out to answer two not-so-simple questions: Where does video perform best? In what format does video perform best? What we found is that there are so many ways to go about it! Video format, length, content, captions, and graphics (to name a few) all play a big part in the success of your video content.

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What is the Future of Owned Media?

Spin Sucks

If you're not providing real value to your industry through owned media, you're already behind. Because the future of owned media is here. The post What is the Future of Owned Media? appeared first on Spin Sucks. Communication Content Apple bylined david hunegnaw gopro owned media benchmarks owned media metrics PESO model shot on iphone Starbucks

Top 11 Instagram Accounts Leading Their Industries

Meltwater

One of the most fascinating things about Instagram is that the cream always rises to… Read More.

How to Build a Social Media Marketing Funnel That Converts

Sprout Social

These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective. Unfortunately, a significant number of companies still believe that simply having a strong social media presence, posting content on a consistent basis and engaging with fans is going to have a positive impact on the overall ROI (return on investment) of a brand on its own. What is is the missing link? So, how do you actually put all of this into action? Let’s start from square one. What Is a Marketing Funnel? Ready, Set, Go. Engagement

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A World Gone Social

Learn how companies must adapt to survive.

Crisis & Reputation Management on Boards’ Radar

Proactive Report

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. Improving a brand’s image and protecting the reputation of the brand has long been considered a core PR function. Crisis Readiness Tips. Follow me on Twitter.

Ahrefs Review: How to Use Ahrefs to Analyze Your Blog

Razor Social

When was the last time you analyzed the inbound links pointing to your blog? Google is looking at your link profile, so you should be too! If your backlink profile looks unnatural Google will penalize your blog which in turn harms your search engine ranking. This is why it’s important to identify and remove broken, old or poor quality links from your blog’s profile. Ahrefs Backlink Profile.

Call Content Marketing What You Want, But Don’t Say it Doesn’t Exist

Spin Sucks

A recent article criticized the value of content marketing by saying it's a buzzword. When, in fact, it's one of the most powerful ways to gain traction. Gini Dietrich outlines why she thinks that criticism is wrong and what every communicator can do about it. The post Call Content Marketing What You Want, But Don’t Say it Doesn’t Exist appeared first on Spin Sucks. Related Stories Why it Pays to Invest in Quality PR Content The Challenges and Solutions of the PESO Model Visualize the PESO Model to Help Others Understand it.

What Social Media Measurement Tool Does My Business Need?

agora pulse

Do you ever wonder how to best measure your social media efforts? There are numerous tactics like creating a social media calendar , but at the end of the day, if you can’t narrow down your “why,” there’s not much reason to invest time in social media for business. Defining your goals and knowing what to measure to achieve those goals is imperative. Do you want to measure awareness?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Better Collaboration with Recent Enhancements Across Sprout

Sprout Social

Sprout’s platform enables teams to better collaborate and more easily manage their workflow. We’ve recently released many enhancements to further refine user roles within your team and configure profile and admin settings to maximize productivity and value from the platform. Engage With Customers Using the Can Reply Permission. Learn more about how to apply the Can Reply permission.

5 Ways Hospitality Marketers Can Use Travel Influencers

Pixlee

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Social media influencers' reach on different social media platforms can equal over 5 figures in new bookings for travel brands

How to Leverage Facebook in Your B2B Public Relations

Meltwater

Does your B2B public relations strategy include Facebook? Many B2B companies dismiss Facebook because of… Read More.

Help Save Journalism: Pay for News

Spin Sucks

As PR professionals we need to make a personal investment in quality journalism. Sherrilynne Starkie shares why it's important to pay for your news. The post Help Save Journalism: Pay for News appeared first on Spin Sucks. Related Stories Five Tips to Get Your Media Pitches Opened and Read How Alternative Facts Damage the PR Profession How to Launch a Successful PR Campaign Without a News Release.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Don’t Make These Mistakes When Scheduling Instagram Posts

agora pulse

Scheduling software can be one of the best tools that you can have in a world that relies so heavily on social media. It lets you share updates at peak times without actually having to be on your device to press “Post,” and lets you schedule content as far in advance as you’d like. Let’s take a look at the four most common Instagram scheduling mistakes and how to avoid them. Post at peak times.

The #GetSocialSmart Show Episode 012: 3 Instagram Hacks

Katie Lance

Instagram is one of my favorite social media platforms and there’s a lot that you can do with Instagram. Today I want to share with you three of my favorite quick tools for rocking your Instagram strategy. Tip number one, you’ve got to rock your bio. Hack number two, it’s all about hashtags ! My third hack is a hack that has to do with the geotag feature within Instagram.

5 New Ways to Increase eCommerce Conversions

Pixlee

If there were an easy, almost-instantaneous way to increase conversions on your site, would you do it? Of course you would. Almost all business owners and marketers would seize on that opportunity

Infographic: March Madness Social Media Showdown 2017

Meltwater

Filled with ups and downs, March Madness has been heating up social media. The first… Read More.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Three Things Big Data Can Do to Help in Crisis Communications Planning

Spin Sucks

There is a three-step process to using data and analytics in crisis communications planning. The first is, as Mitch Joel says, having sex with Big Data. Gini Dietrich brings you the first in a three-part series to help you prepare for the inevitable. The post Three Things Big Data Can Do to Help in Crisis Communications Planning appeared first on Spin Sucks.

4 Great New Instagram Carousel Examples Chosen By Social Media Experts

agora pulse

Last month, Instagram announced that users can share up to 10 photos and videos in one post. This “Instagram carousel” feature was previously available only to those who advertise on Instagram but now is open to users, business owners and marketers of all stripes. How are brands making the most of this new feature? Ana Gotter, anagotter.com. Fill, fold, fry! Swipe above

6 Ways I Use Facebook Ad Targeting

Jon Loomer

Facebook ad targeting is one of the primary reasons why ads fail or succeed. You could have the perectly crafted ad, but you shouldn’t expect it to work if it’s targeting the wrong people. So allow me to walk you through how I use my six primary targeting methods… 1. Target Most Frequent Website Visitors. Use Case: Promoting a Webinar. I could target all of my website visitors.

How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy

Buffer Social

Facebook Insights is one of the most powerful Facebook analytics tools available. When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page. This complete guide will cover everything you need to know about the key sections of Facebook Insights and share tips to help you become proficient with Facebook analytics. Net Likes.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.